Etsy · 1 week ago
Platform Media Specialist, Paid Social & Display
Brooklyn, NY
Full-time
Hybrid
Entry, Mid Level
$100K/yr - $130K/yr
2+ years expEtsy is the global marketplace for unique and creative goods, seeking analytical Marketing Specialists to join their Demand Generation team. The role involves optimizing low-funnel paid social and display ad campaigns, managing large-scale campaigns, and employing data-driven insights to improve performance and efficiency.
Consumer GoodsE-CommerceInternetRetailSales
Responsibilities
Build, launch, and QA campaigns including creative trafficking, catalog updates, audience implementation, and pixel/tag checks
Manage and optimize large-scale product feeds and respective catalog sales ad campaigns through automated ad solutions
Implement bid and budget optimizations to ensure efficient pacing and performance
Monitor real-time performance dashboards, flagging anomalies and logging fixes in the shared ops queue
Maintain platform hygiene through UTMs, naming conventions, and block-lists, while documenting every change for audit-ability
Contribute to playbook improvements by logging lessons learned and proposing automation opportunities to increase efficiency and scalability
Build platform-level reporting that rolls up into broader strategy and leadership-facing report-outs
Collaborate with internal cross-functional partners—including strategy, engineering, data, and creative teams—to strengthen the program through feed optimizations, data integrations, and innovation in campaign execution
Qualification
Required
2-4 years demonstrated success managing all aspects of large-scale social campaigns (Meta, TikTok, Pinterest, or GDN preferred) to specific KPI goals
A strong analytical drive, with previous experience with sophisticated attribution models (multi-touch, LTV, frequency) and sufficient knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.)
Experience with product catalogs of over 1M+ SKUs and identified high-impact feed optimization opportunities
Specialized skills with marketing technology platforms such as MMPs (i.e. Appsflyer, Branch), CDPs (i.e Segment, LiveRamp) and creative or feed optimization tools (i.e. Smartly.io, Feedonomics, etc.)
The ability to assess and communicate key optimization opportunities
You are process driven and continuously look to minimize waste and address inefficiencies
Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
Collaborator who is able to build positive relationships across the company and drive decision-making
Benefits
Equity package
Annual performance bonus
Competitive benefits that support you and your family
Company
Etsy
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.
1001-5000 employees
H1B Sponsorship
Etsy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (46)
2023 (32)
2022 (52)
2021 (45)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$747.26MKey Investors
Elliott Management Corp.Index VenturesAccel
2025-06-12Post Ipo Debt· $650M
2024-02-01Post Ipo Equity
2017-05-15Post Ipo Equity
Leadership Team
Josh Silverman
CEO
Zofia Ciechowska
Vice President, People Strategy
Recent News
Business Standard India
2026-01-09
Small Business Trends
2026-01-08
Payments Dive
2026-01-08
Company data provided by crunchbase