Arrow Electronics ยท 2 days ago
Paid Search Manager
Alpharetta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
$90K/yr - $125K/yr
10+ years expArrow Electronics is a company focused on data-enabled digital capabilities and customer experiences. The Paid Search Manager will lead the global paid search strategy, manage campaigns across major platforms, and collaborate with cross-functional teams to drive measurable results and optimize performance.
ConsultingElectrical DistributionElectronicsHardwareManufacturingProfessional ServicesService IndustrySoftwareTechnical SupportVirtualization
Responsibilities
Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
Oversee brand budget allocation and establish performance benchmarks for paid search channels
Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
Drive lead generation testing efforts across paid search channels Google & Bing
Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
Analyze campaign performance using Google Analytics, Search Console, and third-party tools
Provide strategic recommendations and input for regional expectations in global strategy
Define, measure, and evaluate relevant paid media KPIs
Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
Maintain the relationship with Products team and evaluate value annually
Create reporting around paid marketing funnels and leverage this to improve conversion rates
Support analytics alignment for all paid search channels
Continuously test creative, targeting, bidding strategies, and landing page alignment
Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team
Qualification
Required
10+ years experience in digital marketing with specific focus on paid search campaign management
Demonstrated experience scaling paid search programs with strong ROI focus
Proficiency with Google Ads, Microsoft Advertising, and related platforms
Strong analytical skills with ability to extract insights from complex data sets
Experience managing substantial marketing budgets effectively
Knowledge of current SEM best practices, trends, and algorithm updates
Excellent communication skills for cross-functional collaboration
Strong attention to detail and ability to manage multiple priorities
Google Ads and Microsoft Advertising certifications
Experience with marketing automation platforms and CRM integration
Working knowledge of SEO principles and their relationship to paid search
Experience with scripts, automation, and feed management
International market experience
Experience with evolving channel strategies and tactics based on customer insights and product evolution
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Company
Arrow Electronics
Arrow Electronics designs, manufactures and distributes electronic components for industrial and commercial sectors. It is a sub-organization of Arrow Electronics.
10001+ employees
H1B Sponsorship
Arrow Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (38)
2023 (50)
2022 (68)
2021 (62)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Raj Agrawal
Chief Financial Officer
Chuck Kostalnick
SVP, Chief Strategic Business Development Officer
Recent News
2025-12-09
2025-11-15
Company data provided by crunchbase