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Royal Caribbean Group · 1 month ago

Manager, Talent Marketing - Shipboard Recruitment

Miami, FL

Contract

Onsite

Senior Level

6+ years exp

Royal Caribbean Group is a leader in the vacation industry, offering unique career opportunities in a global setting. The Manager, Talent Marketing - Shipboard Recruitment will establish and operationalize marketing processes to attract shipboard talent, coordinating campaigns and vendor sourcing to enhance the recruitment funnel across international markets.

Travel

Responsibilities

Build the shipboard talent marketing foundation, including templates, briefs, content libraries, and campaign playbooks

Establish campaign intake workflows, channel activation processes, and operational guidelines for shipboard recruitment teams

Pilot new marketing approaches in priority markets and refine them based on performance and recruiter feedback

Support development of candidate journey touchpoints across digital channels, ensuring alignment with recruitment stages

Coordinate with the global sourcing team and corporate talent marketing team to synchronize messaging and timing

Ensure marketing assets support a cohesive candidate experience from awareness through application

Identify, research, and evaluate new marketing vendors and platforms to expand global recruitment capabilities

Lead RFP processes, proposal reviews, and vendor comparisons in partnership with Procurement

Coordinate vendor demos, pilot projects, and service evaluations

Support contract routing, track vendor deliverables, and ensure invoice accuracy with Procurement and Finance

Manage day-to-day activation on global platforms, including job boards, social channels, and CRM systems

Coordinate timing for campaigns aligned with events, hiring seasonality, and urgent recruitment needs

Run A/B tests to inform asset performance and channel optimization strategies

Partner with analytics teams to collect baseline sourcing metrics and contribute to dashboard development

Consolidate performance insights and recommend practical adjustments to campaigns and channel strategies

Track global marketing activity and compile insights for quarterly recruitment reporting

Coordinate with Corporate Communications and Brand Marketing to maintain tone and visual consistency

Work closely with regional recruiters, event teams, school partners, and hiring partners to adapt assets to local needs

Ensure alignment between employer brand messaging and shipboard-specific talent communication

Qualification

Marketing processesVendor sourcingData interpretationEmployer brandingCampaign managementTalent developmentPlanningAlignmentCommunication skillsCollaboration skillsConflict management