Tried and True Media · 1 month ago
Senior Director, Media Planning & Buying
United States
Full-time
Remote
Director/Executive
10+ years expTried and True Media (TNT) is a dynamic performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. The Senior Director of Media Planning & Buying will lead the paid media department, overseeing media campaigns and managing a team to optimize performance and drive results for clients.
Marketing & Advertising
Responsibilities
Define the overarching media planning and buying strategy for the agency, ensuring alignment with client business objectives, ROAS targets, and growth goals
Serve as a thought leader on the evolving media landscape (especially within DTC), identifying new channels, technologies, and innovative ad formats to pilot and scale
Lead quarterly and annual media planning efforts, contributing to agency growth targets and service offerings
Manage, mentor, and inspire a team of Traffic Managers, fostering a culture of high performance, accountability, and continuous learning
Oversee workload distribution and development for the media team
Standardize and refine the agency's media execution processes and best practices for efficiency and effectiveness
Own the performance metrics of all managed campaigns, driving optimization strategies to maximize ROAS, LTV (Lifetime Value), and CPA (Cost Per Acquisition)
Provide high-level oversight and directional guidance on media allocation across channels, including Paid Social (Meta, YouTube, TikTok), Search (Google/Bing), Programmatic/CTV, Audio, and emerging platforms
As a member of the executive leadership team this role will collaborate closely with all Management teams to ensure integrated campaign execution
Act as a senior client contact for all media-related discussions, presenting complex strategies and performance results clearly and confidently to C-suite/Executive-level stakeholders
Negotiate strategic partnerships and manage relationships with key media vendors and platforms
Qualification
Required
10+ years of progressive experience in media planning and buying, with a minimum of 5 years focused on DTC/e-commerce brands (agency or in-house)
8+ years of experience managing, mentoring, and scaling a paid media team (4+ direct reports)
Proven history of managing and scaling annual media budgets exceeding $20M+ across a diverse client portfolio
Deep, hands-on expertise in key platforms, including: Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok Ads
Proficiency in attribution models
Expert understanding of the e-commerce full-funnel, customer journey mapping, and the relationship between media, creative, site conversion, and LTV
Bachelor's degree in Marketing, Business, Analytics, or a related field
Preferred
Experience in CPG, health & wellness, and supplements space is a plus!
Benefits
Full benefits package
Unlimited Flexible Time Off
Paid Holidays
Company
Tried and True Media
Backed by over $1.5 billion in sales, we’re a performance marketing agency relentlessly focused on driving profitable growth for our e-commerce partners through actionable insights, full funnel development, high-impact creative, and data-driven PPC strategies.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase