Apply on Employer Site

Tanabe Pharma America · 9 hours ago

Senior Manager, Marketing Planning

Jersey City, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$140K/yr - $175K/yr

8+ years exp

Tanabe Pharma America, Inc. is a U.S. subsidiary of Tanabe Pharma Corporation in Japan, known for its commitment to medical breakthroughs. The Senior Manager, Marketing Planning will be responsible for developing comprehensive brand marketing plans and collaborating with various teams to ensure successful commercialization of promoted products.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Develop the Commercial brand plans for MTPA’s promoted products in the US with direction from key project owners. Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives

Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics

Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc

Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM/PS, market access, and external agencies/partners by creating effective, positive partnerships that ensure alignment of business needs and objectives

Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line Tanabe Pharma America profitability

Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and medical, legal and regulatory reviewers

Develop key analyses and presentations for senior commercial leadership and other stakeholders in support of business development/commercialization planning investment decisions

Ensure that all agency and partner contracts are negotiated and executed according to the plan and in compliance with all applicable policies and regulations

Analyze and present on key market trends. Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices

Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties

Other duties as needed to support the Marketing and Commercial teams

Qualification

Market ResearchMarketing StrategyCross Functional CollaborationBudget ManagementPharmaceutical KnowledgeAnalytical SkillsEntrepreneurial AttitudeCompliance KnowledgeDetail OrientationLeadershipCommunication SkillsAttention to DetailAdaptabilityPresentation SkillsTeamworkProblem SolvingTime ManagementNegotiation Skills

Required

Bachelor's degree required

Minimum of 8 years of experience in Market Research, Marketing, Market Access or Sales (pharmaceutical sector preferred)

Minimum of 3 years working in the pharmaceutical sector either in-house or agency side

Strong business acumen, leadership, business case development, and budget management skills; demonstrated ability to leverage insights into brand strategies

Proven ability to work with a cross functional team toward a shared goal

Experience understanding the key forces impacting a pharmaceutical product's success / failure

General knowledge of commercial agreements and intellectual property issues

Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude

Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively

Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level

Excellent written/verbal communication and presentation skills

Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses

Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements

Must be able to travel 20% domestically and internationally

Preferred

MBA or Graduate level degree preferred

Benefits

Medical and Dental health benefits

Short-term and long-term disability plans

Company Paid and Supplemental Life insurance

Critical Illness Insurance

Accident Insurance

Legal Plan

ID Theft Protection

Generous PTO policy based on tenure, commencing with 24 PTO days, pro-rated based on hire date

Annual Short-Term Incentive (STI) program

Company

Tanabe Pharma America

Tanabe Pharma America provides therapies and solutions for some of the most difficult-to-treat diseases. It is a sub-organization of Mitsubishi Tanabe Pharma.

Founded in 2015

Jersey City, New Jersey, USA

51-200 employees