Wand · 2 months ago
Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expWand is a company focused on enhancing the gaming experience through innovative tools and customization. They are seeking a Growth Marketing Manager to lead initiatives that drive awareness, activation, conversion, and retention, while collaborating across various teams to foster sustainable growth.
AppsGamingPC GamesSoftware
Responsibilities
Lead Wand’s growth strategy across acquisition, activation, and retention, acting as the anchor that unifies efforts across marketing, product, and creative
Own day to day growth planning, prioritization, and execution across multiple channels, partnering closely with agencies or specialists for hands on buying
Develop and run experiments across the funnel, from messaging and creative to landing pages and onboarding flows
Translate insights from data, research, and user behavior into clear growth opportunities and action plans
Partner with creative operations to define briefs, shape concepts, and ensure a strong testing cadence across ads and in product experiences
Collaborate with product and data teams to identify friction points, improve conversion, and uncover new growth loops
Work with CRM on lifecycle and re engagement initiatives to support activation and retention
Build and maintain performance dashboards, identifying patterns and opportunities without needing to be a deep analyst
Help shape the long term growth playbook and contribute to strategy as we scale the marketing function
Qualification
Required
4–7 years of experience in growth, marketing, or a related role at a fast paced consumer or gaming company
Competency in paid acquisition fundamentals (Meta, Google) with experience managing or partnering on campaigns, even if not a channel specialist
Strong experimentation mindset with the ability to design tests, interpret results, and iterate quickly
Comfort working across functions and aligning multiple teams toward shared growth targets
Solid analytical instincts, using data to make decisions without needing advanced technical depth
Ability to operate autonomously, set priorities, and drive impact
Strong communication skills and the ability to turn insights into clear direction
Preferred
Passion for gaming, internet culture, and digital communities
Background in subscription, freemium, or multi channel consumer funnels
Experience with creative testing frameworks
Familiarity with CRM tools like Customer.io
Experience with onboarding flows, user education, or activation
Exposure to SEO, community driven growth, or influencer programs
Experience building processes and systems for an early stage marketing team
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape growth at a high impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Company
Wand
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Zach Rueda
Co-Founder & CEO
Company data provided by crunchbase