Apply on Employer Site

Gilead Sciences · 3 days ago

Senior Director, HIV Treatment Marketing, ISL-LEN HCP Promotions

San Francisco Bay Area

Full-time

Onsite

Director/Executive

$261K/yr - $338K/yr

12+ years exp

Gilead Sciences is dedicated to creating a healthier world by tackling serious diseases such as HIV and cancer. The Senior Director, HIV Treatment Marketing, ISL-LEN HCP Promotions will lead the marketing strategy and execution for HIV treatment, overseeing promotional plans and managing key partnerships within a dynamic commercial environment.

BiopharmaBiotechnologyHealth CareManufacturingPharmaceutical

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Oversee the development and implementation of strategic and tactical promotional plans for the HIV Treatment long acting market and ISL-LEN brand

Develop the ISL-LEN launch strategy and Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to and provide guidance to implement

Distill market research findings into insights that support the strategy, positioning, messaging and POA. Coordinate with market insights team to set future direction for insight generation

Cultivating relationships with thought leaders, key customers, and professional organizations

Partner cross functionally with Legal, Medical, Clinical, Regulatory and Public Affair and other functions, leading cross-functional projects as needed. Ensure successful collaboration with our Alliance partner and field leaders

Work in close conjunction with commercial operations to establish and optimize appropriate procedures, systems, metrics, and infrastructures

Collaborate with other local and global marketing leads as well as sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio

Oversee relevant agency relationships and performance

Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives

Assist with forecasting and budget decisions

Lead the promotions team to develop and execute all promotional materials (both personal and non-personal)

Lead, in partnership with CL&D, the training for ISL-LEN with marketing and sales teams

Leading a cross-functional team to monitor and understand the evolving landscape of long acting treatments in HIV. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly

High performing HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders

Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices

Must have an entrepreneurial thinking and be confident working within a fast paced and challenging environment

Adept at forming and maintaining a collaborative work environment within cross functional teams, our global partners and members of the Alliance

Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation

Record of accomplishment in pharma/biotech /HCP marketing with an understanding of expense budget planning, tracking and ROI measurement

Analytic thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans

Possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy

Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required

Excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution

Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making

Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action and tangible results

Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans

Must have demonstrated excellence in project management and effectively directing and overseeing multiple projects/priorities

Must be able to successfully perform highly complex budget management

Broad marketing and relevant cross functional experience required

Strong product launch experience

Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas

Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority

Qualification

HCP marketingPharmaceutical marketingBudget managementProject managementStrategic visionMarket research analysisProduct launch experienceCross-functional leadershipAnalytic thinkerInnovative mindsetCommunicationLeadership skillsTeam collaboration

Required

Bachelor's Degree and Fourteen Years' Experience

Masters' Degree and Twelve Years' Experience

PhD and Twelve Years' Experience

10+ years of marketing experience, primarily within pharma/biotech

Prior people management experience required

Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking