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The E.W. Scripps Company · 2 days ago

Senior Specialist, Distribution Marketing

Atlanta, GA

Full-time

Onsite

Senior Level

5+ years exp

The E.W. Scripps Company is seeking a Senior Specialist, Distribution Marketing. This role will manage the end-to-end development and execution of partner marketing campaigns with streaming and other distribution partners ensuring that current and upcoming initiatives receive maximum visibility.

AdvertisingDigital MediaJournalismMedia and Entertainment

Responsibilities

Create, develop, and manage distribution materials, including presentations, launch materials, and other go-to-market collateral

Use data to develop frameworks for sales materials and continually optimize messaging based on market trends and audience behavior

Coordinate across Marketing, Programming, Distribution to identify and prioritize opportunities to seek to secure promotion on targeted streaming and distribution partners

Collaborate with Marketing and Distribution to ensure partner outreach and priorities are aligned with business priorities and follow a data-driven approach to ensure maximum reach and revenue potential

Develop promotional plans, request creative elements, and deliver all assets as needed for each targeted network for promotion

Establish and maintain relationships with partners to ensure alignment on shared priorities and opportunities for free promotion, to secure consistent free promotion

Foster strong working relationships with key counterparts within the distribution partner’s marketing team

Provide monthly and quarterly reporting to measure results and identify opportunities for optimization

Qualification

Partner marketing campaignsData-driven approachTelevision network marketingMicrosoft OfficeWritten communicationVerbal communicationProject managementCollaborationOrganization skills