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Old Dominion University · 1 month ago

Director of Strategic Communications and Marketing

Norfolk, VA

Full-time

Onsite

Director/Executive

Old Dominion University is a forward-focused public doctoral research university located in Norfolk, Virginia. The Director of Strategic Communications and Marketing for the College of Sciences is responsible for overseeing all communications and marketing efforts, leading the development of an integrated marketing communications plan, and ensuring the creation of high-quality digital and print communications.

Higher Education

Responsibilities

Responsible for all internal and external communications for the academic unit

Leads the development, execution, and assessment of the College of Sciences’ annual integrated marketing communications plan

Responsible for the creation, quality, and production of the College of Sciences’ digital communications including news stories, social media and web, as well as print publications

Evaluates the timely adjustment of marketing and communication plans

Operates within a designated budget for marketing and communications activities

Interacts professionally with all internal and external customers using strong interpersonal skills

Qualification

Marketing communicationsPublic relationsDigital communicationsAdobe Creative SuiteSocial media marketingData evaluationPhotographic skillsInterpersonal skillsOrganizational skillsCommunication skills

Required

Master's degree in Communications, English, Marketing, Public Relations or a related field of study or a bachelor's degree and related experience equivalent to a master's degree in Communications, English, Marketing, Public Relations or related field of study

Considerable knowledge of marketing, public relations and communications principles/practices and strategies

Working knowledge of data collection, evaluation and reporting of program/plan effectiveness

Considerable knowledge of and skill in using Microsoft Office and Adobe software such as Creative Suite 6 Photoshop, Illustrator, InDesign or similar applications

Considerable skill in editing, grammar and writing persuasively

Considerable knowledge of social media avenues and technologies for current emerging trends in marketing and advertising

Basic photographic skills

Comprehensive communication skills and the ability to effectively interact with clients of diverse cultures

Demonstrated ability to assist in the composition layout and design of various college publications

Demonstrated ability to identify, organize and accomplish tasks in priority order and keep several projects moving ahead simultaneously all with a minimum of supervision

Demonstrated ability to interpret guidelines, policies and procedures to fit changing situations

Demonstrated ability to interact well and maintain effective relationships with alumni

Considerable experience in developing and managing all aspects of effective marketing and public relations plans, preferably for programs in higher education

Considerable experience writing and editing professional newsletters and promotional materials

Considerable experience at writing research press releases, as well as feature articles and straight news stories