Flex · 2 days ago
Head of Performance Marketing
Flex is a growth-stage FinTech company based in NYC that is transforming the rent payment experience. They are seeking a Head of Performance Marketing to build and scale their direct-to-consumer marketing strategy, focusing on lead generation and optimizing cost per acquisition across various channels.
AppsBillingFinancial ServicesFinTechSoftware
Responsibilities
Set the foundation for our growth effort by partnering with analytics on attribution and incrementality testing frameworks
Deeply understand the Flex business and unit economics to lead budget planning, forecasting, and help set aggressive targets
Move fast to drive Out Of Network growth, standing up and optimizing channels (digital, podcast, TV, etc) continuously testing creatives, messaging, and audience targeting to improve performance
Define and track key performance metrics, leveraging analytics tools like Amplitude, Singular and Sigma to make data-driven marketing decisions
Partner with our product team to build and execute referral programs and optimize the end to end experience
Qualification
Required
10+ years of experience in growth marketing or performance marketing
Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
Experience with a variety of channels with a strong expertise in digital marketing
Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive growth
Desire for fast-paced, entrepreneurial, and collaborative environment
High attention to detail, including precise and effective communication with senior stakeholders
Coach-player mindset — ability to build a high performing team while getting hands-on
Benefits
Competitive medical, dental, and vision available from Day 1
Company equity
401(k) plan with company match (our company match kicks off at the beginning of 2026)
Unlimited paid time off + 13 company paid holidays
Parental leave
Flex Cares Program
Free Flex subscription
Competitive compensation + company equity
Unlimited PTO
Company
Flex
Flex enables people to pay rent bills on a schedule that fits their personal finances.
Funding
Current Stage
Growth StageTotal Funding
unknown2025-03-31Series A
2019-11-01Seed
2019-07-24Pre Seed
Recent News
Flexible Finance, Inc.
2025-10-14
Flexible Finance, Inc.
2025-10-09
2023-12-15
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