Takeda · 3 days ago
Associate Director, HCP Branded Marketing & Strategy
Cambridge, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
$154K/yr - $241K/yr
5+ years expTakeda is a patient-focused company transforming patient care through the development of novel specialty pharmaceuticals. The Associate Director of HCP Branded Strategy and Marketing will lead the HCP branded strategy for an upcoming launch, overseeing campaign management and partnering with cross-functional teams to drive brand success.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Oversee end-to-end branded campaign management, ensuring alignment with business objectives and HCP engagement priorities
Lead the creation, development, and delivery of core in-office materials, including HCP brochures, mechanism of action (MOA) materials, and reprint carriers
Support the development of compelling brand messaging and serve as the lead for developing and substantiating core claims
Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives
Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback
Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting
Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities
Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics
Manage the branded marketing budget and external agency relationships, ensuring efficiency and value
Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position
Qualification
Required
Bachelor's degree
At least 5-10 years in the healthcare industry: with increasing responsibilities in marketing, sales, or related functions Healthcare related experience
Deep understanding of the brand/franchise, and how to effectively engage HCPs
Extensive experience in marketing strategy and tactic design
Experience leading cross-functional and agency teams and managing large budgets
Strong strategic, analytical, and communication skills
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities
Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups
A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required
Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers
Preferred
MBA
Prior pharma launch experience
Commercial experience in dermatology or immunology: an asset (e.g., Psoriasis)
Benefits
Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
10001+ employees
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Christophe Weber
President and CEO
Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
Recent News
Company data provided by crunchbase