Code and Theory · 2 months ago
Brand and Partner Marketing GTM Lead
New York, New York, United States
Full-time
Onsite
Senior Level
$170K/yr - $200K/yrCode and Theory is a digital-first creative agency that integrates creativity and technology. They are seeking a Brand and Partner GTM Marketing Lead to develop and execute marketing strategies that enhance partnerships and drive business impact through innovative campaigns and cross-functional collaboration.
AdvertisingDigital MediaWeb Design
Responsibilities
Craft and execute a go-to-market strategy that includes bold where to play and how to win choices that spotlights the innovative positioning of the joint partner solutions
Build co-branded programs, activations, and events that don’t just drive awareness, but influence enterprise customers to understand value realization and create pipeline
Partner with Code and Theory to develop high-impact content — from thought leadership to sales materials/case studies/demos — that helps enterprise customers and select industry verticals understand the art of the possible with Adobe and Code
Collaborate with Adobe partner marketing, field marketing, and C&T leadership, business development, and comms to make sure every activation lands with power and consistency
Set KPIs, track performance, and continually optimize programs so we can double down on what works
Qualification
Required
Experience in partner marketing, alliances, or B2B marketing — ideally where tech and creativity collide
A track record of building co-marketing programs that deliver real, measurable results
A natural storyteller who can translate complex partnerships and tech solutions into simple, compelling narratives
Someone who thrives in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity
A doer and a collaborator — equally comfortable driving strategy and rolling up your sleeves to get things done
Company
Code and Theory
Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds.
Founded in 2001
1001-5000 employees
H1B Sponsorship
Code and Theory has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (5)
2022 (4)
2021 (1)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
unknown2016-01-05Acquired
Leadership Team
Dan Gardner
Co-Founder, Executive Chairman
Craig Elimeliah
Chief Creative Officer
Recent News
2025-12-09
2025-11-09
2025-11-08
Company data provided by crunchbase