Rapid Eagle Inc ยท 1 month ago
Senior Marketing Data Analyst (Marketo / Salesforce / Looker)
San Jose, CA
Full-time
Onsite
Senior Level
$77K/yr - $124K/yrRapideagle is seeking a Senior Marketing Data Analyst to lead data-driven initiatives that transform complex information into strategic insights. This role involves collecting and analyzing data to support business development and marketing strategies, while also developing visualizations and conducting market research.
ConsultingE-CommerceInformation TechnologyProject ManagementSoftware
Responsibilities
Collect, organize, and analyze large datasets using SQL, R, Python, and other statistical software to identify trends and patterns that inform strategic planning
Develop compelling data visualizations and dashboards with Tableau, Power BI, and Data Visualization tools to communicate insights clearly to stakeholders at all levels
Conduct web analytics using Google Analytics, Adobe Analytics, and other platforms to evaluate digital campaign performance and user engagement metrics
Perform market research and competitive analysis to support business development initiatives and marketing strategies
Utilize statistical software such as SPSS and SAS to perform advanced data analysis, hypothesis testing, and predictive modeling
Collaborate with cross-functional teams to improve data collection processes ensuring accuracy and completeness of datasets
Translate complex data findings into actionable recommendations for senior management and marketing teams
Support strategic planning by analyzing market trends, customer behavior, and campaign effectiveness to identify growth opportunities
Maintain comprehensive documentation of data sources, methodologies, and analytical procedures for transparency and reproducibility
Qualification
Required
Proven experience as a Data Analyst or Senior Data Analyst with a strong background in data analytics within a business or marketing environment
Expertise in SQL for database querying; proficiency in R and Python for statistical analysis and automation tasks
Demonstrated ability to create impactful visualizations using Tableau, Power BI, or similar tools
Hands-on experience with web analytics platforms such as Google Analytics and Adobe Analytics for digital marketing insights
Familiarity with statistical software including SPSS or SAS for advanced data modeling
Strong understanding of market research techniques and strategic planning processes
Excellent problem-solving skills with the ability to interpret complex datasets into clear narratives
Knowledge of data collection best practices ensuring high-quality data integrity
Preferred
Prior experience supporting business development or marketing initiatives through data insights is highly desirable
Benefits
Commuter assistance
Happy hour
Paid parental leave
Company
Rapid Eagle Inc
Rapid Eagle Inc. is one of the premier IT Staffing and Development company with its Head Office in Fremont, CA, USA.
Founded in 2005
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase