Essense of Australia · 1 month ago
Social Strategy Manager
Lenexa, KS
Full-time
Onsite
Senior Level
5+ years expEssense of Australia is an international bridal wholesaler and a global leader in bridal fashion. They are seeking a strategic, creative, and data-driven Social Strategy Manager to develop organic campaigns that drive brand awareness and engagement across social platforms.
FashionWedding
Responsibilities
Partner with the Director of Social Strategy to define objectives and execute strategic plans to build/maintain a successful social presence across all channels
Translate data insights into big ideas and campaign narratives to tell a cohesive brand story
Partner and collaborate with the social creative team to ensure content links back to campaign strategies
Create and manage the development of ongoing content calendars by account to prioritize and drive execution of social content and social campaigns globally
Identify and maintain brand content pillars, prioritizing by account
Partner with digital marketing team to utilize data and social platform algorithms to drive peak performance and engagement
Define and implement organic boosting strategy and ongoing optimizations across social accounts
Drive persistent content performance improvement through test and learn scenarios as well as trials for new functionality/tools
Stay abreast of key industry trends, social platform strategies, best practices, competitive insights and emerging social media trends
Work closely with Manager of Insights and Analytics to track and report on the success of campaigns across all social platforms and develop improvement strategies based on findings
Qualification
Required
Passion for social media content– full funnel evergreen, cultural, trends
Demonstrated success creating strategic frameworks with industry, audience, and brand insights
Fluency with social media channels including Instagram, Facebook, TikTok, Pinterest, and YouTube
Familiarity with running ad campaigns on social platforms
Analytical skills to measure and understand how social campaigns impact broader company business and marketing objectives
Minimum 5 years' experience in digital marketing or social media
Preferred
Bachelor's degree preferred, preference for Communications, Marketing, Business or similar field of study
Experience in the following areas is a plus and will make your application more strongly considered but not required: Brand Strategy, Global Marketing, Bridal Industry, Retail Marketing
Benefits
Competitive salaries
Comprehensive benefits package
Company
Essense of Australia
Essense of Australia is a wedding dress designer company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Abbey Caton
Chief Financial Officer & President of Operations
Andrea George
Human Resources Business Partner
Recent News
Company data provided by crunchbase