Thrive Causemetics Inc. · 2 months ago
Senior Director, Brand & Consumer Engagement
Los Angeles, CA
Full-time
Onsite
Director/Executive
$185K/yr - $220K/yr
10+ years expThrive Causemetics is an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. They are seeking a dynamic Senior Director of Brand Marketing + Consumer Engagement to define and amplify the Thrive Causemetics brand across every consumer touchpoint, leading brand strategy and managing PR, influencer, and social channels to enhance brand awareness and community connection.
BeautyCosmetics
No H1B
U.S. Citizen Only
Responsibilities
Define and lead the brand marketing strategy and calendar, ensuring alignment with product launches, key retail moments, and the Bigger Than Beauty™ mission
Own the 360° brand campaign architecture—including messaging frameworks, go-to-market storytelling, and channel planning—to drive consistency and breakthrough visibility
Develop creative briefs and partner with Creative and Product teams to deliver culturally relevant, mission-aligned campaign work
Lead the strategic development and execution of brand marketing initiatives that support Thrive Causemetics’ retail expansion, including in-store campaigns, retail media, co-branded launches, and omnichannel messaging
Oversee the integrated consumer engagement strategy, including: PR: Build and manage press relationships, lead brand storytelling efforts, and secure high-impact coverage in beauty, lifestyle, and purpose-driven media outlets
Organic Social: Guide content strategy, tone, and platform innovation across Instagram, TikTok, YouTube, and emerging channels; ensure authentic engagement and community responsiveness
Influencer Marketing: Own influencer and brand ambassador programs end-to-end, including casting, content strategy, activations, and performance tracking
Drive brand buzz through earned media, social conversation, and influencer amplification—with a keen eye on cultural trends and community moments
Monitor and report on KPIs related to awareness, engagement, reach, sentiment, and brand share of voice
Build and lead a team of brand, social, and influencer marketers—mentoring for growth and collaboration
Partner closely with Creative, Product Development, Ecommerce, CX, and Education to bring the brand to life across all consumer experiences
Work in lockstep with Performance Marketing to align messaging, content, and influencer strategies for full-funnel impact
Qualification
Required
10+ years of experience in brand marketing or communications, including PR, influencer, and social media strategy; beauty industry experience preferred
Proven success building household-name brands and leading breakthrough storytelling across paid, earned, and owned channels
Experience leading brand and shopper marketing strategy in a retail environment, ideally in beauty, with a proven ability to build awareness and drive conversion in-store
Deep relationships with media and influencer communities, and fluency in evolving digital platforms
Strong leadership presence with the ability to inspire teams and build alignment across departments
Metrics- and insight-driven mindset—equally comfortable with brand lift metrics and real-time content performance dashboards
Passionate about Thrive Causemetics' mission and our commitment to purpose-driven beauty
Benefits
Comprehensive medical, dental and vision plans
A 401(k) plan with employer matching
Various paid time off programs
Employee discount/perks
Life insurance
Disability insurance
Employee assistance programs
Company
Thrive Causemetics Inc.
We’re Changing the Beauty Industry for Good. Thrive Causemetics was born out of a friendship.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$15.26MKey Investors
Trinity VenturesAlliance of Angels
2017-07-01Series A· $15M
2015-11-13Angel· $0.17M
2015-07-28Debt Financing· $0.1M
Leadership Team
Karissa Bodnar
Founder & CEO
Recent News
2025-11-10
Company data provided by crunchbase