Horizon Media · 9 hours ago
Director, Client Architects
New York, NY
Full-time
Onsite
Director/Executive
$145K/yr - $185K/yr
7+ years expHorizon Media is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City. The Director, Client Architect will focus on omni-audience development and coordinate with various teams for campaign implementation and measurement, leveraging Horizon’s proprietary Connected Marketing Platform, blu.
AdvertisingBrand MarketingDigital Media
Responsibilities
Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs)
Ability to come up with use cases for clients on the spot
Monitor industry trends and evolving clients’ needs to guide product strategy and influence the product roadmap
Cultivate and manage strong partnerships across agency teams and product stakeholders to ensure seamless execution and an exceptional client experience
Contribute to new business growth both internally and externally
Explore and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P data
Directs Data Scientists on queries needed for insight development and or custom audiences (with oversight from VP+)
Define correct model
Dictate individual model inputs
Framework of business rules for query
Review similarities and differences of attributes against audiences
Uncover insights that lead to high value audiences through output investigation
Prioritize audiences against KPIs
Identifies use cases for usage of attitudinal data or custom survey work
Provides input to Analytics team on KPI construct
Size seed audiences, look alikes and availability of audiences by partner in blu
Based on comms goals, build screen & partner allocation based on objectives and audience deliveries
Builds out audience architecture by product and KPI and against messages and landing pages
Coordinates with client CRM team or other buying teams internally or externally on audiences and messages
Works with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives
Finalizes audience architecture, avails, budgets
Defines frequency goals with Digital and Traditional Activation teams
Works with activation teams on mix between video, display, other vehicles
Distributes to media partners and internal HMI buy platforms. Set up any new partners for distribution and return path data
Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting
Partners with VP and Data Scientist to identify new audience optimizations based on campaign performance data
Collaborates with client CRM/Email teams on audience development and optimization
Partners with analytics on reporting insights
Partner with Business Solutions and Leadership teams to develop and deliver insightful Quarterly Business Review (QBR) presentations that highlight performance and strategic opportunities
Qualification
Required
Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs)
Ability to come up with use cases for clients on the spot
Monitor industry trends and evolving clients' needs to guide product strategy and influence the product roadmap
Cultivate and manage strong partnerships across agency teams and product stakeholders to ensure seamless execution and an exceptional client experience
Contribute to new business growth both internally and externally
Explore and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P data
Directs Data Scientists on queries needed for insight development and or custom audiences (with oversight from VP+)
Define correct model
Dictate individual model inputs
Framework of business rules for query
Review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs
Identifies use cases for usage of attitudinal data or custom survey work
Provides input to Analytics team on KPI construct
Size seed audiences, look alikes and availability of audiences by partner in blu
Based on comms goals, build screen & partner allocation based on objectives and audience deliveries
Builds out audience architecture by product and KPI and against messages and landing pages
Coordinates with client CRM team or other buying teams internally or externally on audiences and messages
Works with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives
Finalizes audience architecture, avails, budgets
Defines frequency goals with Digital and Traditional Activation teams
Works with activation teams on mix between video, display, other vehicles
Distributes to media partners and internal HMI buy platforms. Set up any new partners for distribution and return path data
Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting
Partners with VP and Data Scientist to identify new audience optimizations based on campaign performance data
Collaborates with client CRM/Email teams on audience development and optimization
Partners with analytics on reporting insights
Partner with Business Solutions and Leadership teams to develop and deliver insightful Quarterly Business Review (QBR) presentations that highlight performance and strategic opportunities
Analytical, inquisitive
Collaborative
Confident with internal stakeholders and clients
Preferred
7+ years' experience with data and tech including using DMPs/CDPs, Addressable TV
Proven experience in audience development leveraging client 1P data and internal agency data
Proven experience in identifying trends in consumer purchase journeys (in-store, online, in-app, etc.)
Understanding of all paid media (Global, National, local) and owned media with a strong understanding of emerging buying models and marketplace dynamics; prior experience in retail or commerce is a plus
Hands on experience using multiple data sources across various platforms for activating
Experience in leveraging LLMs and working knowledge of SQL queries
Fluent in media performance and consumer metrics, (e.g., frequency, recency, retention, purchase behavior)
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Media
Horizon Media is the largest and fastest growing privately held media services agency in the world.
1001-5000 employees
H1B Sponsorship
Horizon Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (19)
2023 (6)
2022 (28)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
unknown2021-12-08Private Equity
Leadership Team
Richard Arenaro
Executive Vice President, CTO & CISO
Allan Johnston
SVP, Head of Program Management
Recent News
2025-12-17
Business Insider
2025-10-16
Company data provided by crunchbase