EF Go Ahead Tours · 1 week ago
Associate Paid Social Manager
Boston, MA
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yr
3+ years expEF Go Ahead Tours is dedicated to providing culturally immersive group travel experiences. They are seeking an Associate Paid Social Manager to manage and optimize paid social campaigns, driving improvements in customer acquisition metrics.
TourismTravel
Responsibilities
Execute day-to-day implementation, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend
Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives
Explore and test new paid social platforms to identify growth opportunities and expand audience reach
Build and launch campaigns, ad sets, and ads with proper targeting, placements, and objectives
Lead cross-functional collaboration to define campaign messaging, positioning, and objectives
Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintaining audience engagement
Partner with creative and content teams to brief, develop, and deliver fresh creative assets
Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate actionable insights, and inform optimizations
Assist with paid search and display initiatives, helping manage campaigns and drive optimizations
Share platform insights and emerging social trends with the paid media and marketing team to inform broader strategy
Manage UTM tracking and tagging to ensure accurate attribution across all campaigns
Prepare and present performance reports and recommendations to senior leadership
Collaborate with analytics teams to develop new dashboards and reporting frameworks as needed
Stay ahead of platform updates, industry trends, and emerging opportunities to continually improve paid social strategy
Qualification
Required
3–5 years of hands-on paid media management experience
Expert knowledge of Meta Ads (Facebook/Instagram)
Experience managing TikTok, Pinterest, YouTube Ads
Strong track record managing campaign budgets and optimizing results
Adept at running A/B and multivariate tests to optimize creative, copy, and targeting
Proficient in Google Analytics/GA4 and deriving actionable insights
Managing Paid Search and Display ads is a plus
Strong Excel skills for reporting and analysis
Comfortable creating weekly/monthly reports and delivering results clearly
Must be detail oriented and have strong organizational skills
Strong writing skills and a good eye for design
Excellent written and verbal communication, able to turn complex ideas into clear, actionable insights
Comfortable learning new platforms and adapting to evolving trends
Able to work independently and collaboratively
Preferred
Experience with Tableau
Benefits
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, with a hybrid work schedule
Company
EF Go Ahead Tours
EF Go Ahead Tours is a travel and tourism company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Josh Coraci
Partnerships Sales and Business Development
Nicole Giuliani
Head Of Partnerships
Recent News
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