Apply on Employer Site

College H.U.N.K.S. Hauling Junk and Moving · 21 hours ago

Senior Paid Media Strategist

Structure, TX

Full-time

Hybrid

Senior Level

5+ years exp

College H.U.N.K.S. Hauling Junk and Moving is a rapidly growing franchise recognized for its unique culture and commitment to leadership. The Senior Paid Media Strategist will lead and optimize paid media campaigns, focusing on driving growth in lead volume and revenue while collaborating with internal stakeholders and franchise partners.

Customer ServiceLogisticsService Industry

Responsibilities

Be the primary paid media operator for assigned accounts—personally creating, launching, and managing campaigns across Google Ads, Microsoft Ads, Facebook/Instagram Ads, and other emerging platforms

Own the full campaign lifecycle, from strategy and keyword research to ad creation, audience targeting, budget pacing, and performance optimization

Act as the subject matter expert ensuring campaigns align with business goals at both the corporate and franchise levels, while maintaining consistent brand execution

Analyze and act on data daily, uncovering trends, identifying optimization opportunities, and adjusting campaigns in real time to maximize ROI

Design and run testing frameworks (creative, audience, bidding, landing page) to continuously improve conversion efficiency and cost per lead

Collaborate with internal stakeholders and franchise owners, translating performance metrics into clear insights and actionable next steps

Stay hands-on and curious, keeping up with platform updates, algorithm changes, and competitive shifts to proactively evolve campaign strategy

Strategy & Planning: Build channel mix, geo/tiering, and budget plans; forecast leads/revenue and set location-level targets

Campaign Management: Full-funnel setup and optimization (Search, PMax, Video, Paid Social); audience and creative testing

Performance Analytics: ROAS/CPA modeling, cohort analysis, and pacing dashboards (Looker Studio/GA4/Excel)

Attribution & Tracking: GTM/GAds/GA4 event design, offline conversion imports, call tracking (e.g., CallRail), UTM governance, QA

Multi-Location Scale: Standardize account structure, negative lists, sitelinks/assets, and naming—then deploy systemwide

Experimentation: Hypothesis → test design → readouts; maintain a rolling A/B pipeline across copy, bids, audiences, and LPs

Stakeholder Comms: Clear narratives and recommendations for execs and franchisees; enable local owners with playbooks and office hours

Vendor/TechStack: Evaluate/lead partners and select tools that improve speed, accuracy, or margin

Qualification

Paid media strategyGoogle AdsData analysisCampaign optimizationLooker StudioExcel proficiencyGTM trackingStakeholder communicationCreative testingTeam leadership

Required

5+ years in paid media with hands-on management across Google/Microsoft/Meta; multi-location/franchise or digital agency background strongly preferred

Proven ownership of $500k+ annual budgets and multi-market pacing

Strong marketing data + Looker Studio skills; proficient Excel background

Tracking fluency: GTM, conversion action best practices + troubleshooting, offline conversions, call tracking strongly preferred

Comfortable presenting insights to senior stakeholders & franchisees

Client/external stakeholder-facing experience required

Benefits

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Health insurance

Paid time off

Parental leave

Profit sharing

Training & development

Vision insurance

Wellness resources

Company

College H.U.N.K.S. Hauling Junk and Moving

Glassdoor3.8

As seen on Shark Tank, Netflix, Oprah, HGTV, Undercover Boss, and more! 📺 🎥 🚛🚚 Purpose-Driven, Values-Based, Socially-Conscious, Results-Obsessed, World-Class iconic moving and junk removal franchise brand.

Founded in 2004

Tampa, Florida, USA

501-1000 employees