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NewMarket Corporation · 5 months ago

Strategic Marketing Manager - Adjacent Spaces

Richmond, VA

Full-time

Onsite

Mid Level

NewMarket Corporation is a global supplier of lubricant additives and fuel additives. The Strategic Marketing Manager will be responsible for global new business development in adjacent spaces, conducting market analyses, and collaborating with various teams to drive growth initiatives.

ChemicalFinanceFinancial Services

Work & Life Balance

Responsibilities

Global new business development

Market identification: research alongside NBD team to identify potential markets of interest / fit

Market audit - Work with NBD team to research and evaluate non-PA markets; market size, competitive landscape, growth projections etc, to make recommendations on paths to pursue

Lead development of business case for entry into non-PA spaces

Customer facing - Contact potential clients to build relationships that broaden market intelligence and lead to sales opportunities

Develop insights to guide strategy based on publicly available information, purchased research, industry interviews (e.g. GLG), and reviewing internal history and knowledge

Attend conferences, meetings, and industry events to build knowledge of new markets

Complete market analysis to size global market opportunity, fit with Afton, identify target customers, understand competitive product environment and develop sales and marketing plans to expand PA access to adjacent spaces

Work with strategic and regional marketing teams to develop adjacent space marketing initiatives to deliver growth plans

Work with R&D and business teams to build Components collateral for targeted customer

Support global marketing and business teams to drive activities to deliver growth plans

Attend conferences, meetings, and industry events to build market knowledge