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Spectrum Science · 1 month ago

Director, Integrated Media Planning

United States

Full-time

Hybrid

Director/Executive

$125K/yr - $155K/yr

6+ years exp

Spectrum Science is a full-service, science-focused firm that connects humankind to its best health. The Director of Integrated Media Planning will lead a cross-functional team to develop and execute media strategies that address client objectives in the healthcare space, while mentoring junior staff and driving growth of media solutions.

Information Technology

Responsibilities

Drive organic growth of media solutions within the client base

Lead media solutions for new business pitches

Manage, mentor, and grow a cross-functional team of media planners and optimizers

Develop and document team processes and best practices

Lead the media planning, negotiation, and deployment, and optimization process for assigned clients from beginning to end

Identify and procure or conduct research on media consumption and trends for target audiences in partnership with our research and analytics teams

Develop media strategies that directly address client objectives

Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners

Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners

Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media, with an eye toward AI and connected omnichannel media solutions

Assist project management and account teams with estimation of paid media projects and retainers

Develop and nurture relationships with key media partners and stay on top of emerging trends, technologies, and paid media opportunities

Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad agency paid media proficiency

Plan across all paid media channels from digital channels like display, native, search, CRM, and social, to traditional channels like print and OOH, as well as video and audio advertising

Show a collaborative, flexible, and solution-oriented working style and be prepared to roll up your sleeves when a hands-on approach is needed

Qualification

Integrated media planningDigital advertising platformsPharmaceutical advertisingCampaign managementData enablementMarketing automationClient relationship managementTeam leadershipPresentation skillsAttention to detail

Required

Minimum 6 years planning experience within the agency environment

Capability in traditional and offline channel planning

Experience in sponsored content and endemic direct buys within the healthcare space

Minimum 4 years' experience with pharmaceutical advertising

Management experience

Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms

Understanding of how to consult clients in transitioning their paid media efforts from a multi-channel approach to a fully connected and automated omnichannel toolset

Experience with campaign management, ad serving, and viewability/fraud prevention technology

Experience with or understanding of data lake and data Extract, Transform, Load (ETL) projects related to identify resolution and triggered advertising

Familiarity with marketing automation and identity resolutions tools such as Snowflake, Liveramp, Microsoft Fabric, SFMC, Hubspot, or other equivalents

Hands on experience with data enablement, CRM, and marketing automation projects

Working knowledge of third-party media research and competitive monitoring tools

Working knowledge of Google Analytics

Excellent presentation and deck building skills

Able to travel to meet client and agency needs

Ability to work autonomously while also being a strong relationship builder

Strong attention to detail

Preferred

Experience within digital advertising agencies is a strong plus

Digital strategy or client services experience a plus as the ability to grow client relationships through consultive solutions and strategy will be an important element of the role

Benefits

All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.

No matter where you work, you’ll benefit from the monthly cell phone reimbursement.

Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.

13 weeks paid Parental Leave, inclusive of adoption and foster care placement.

Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.

Bring your friends to work at Spectrum and earn a generous referral bonus.

Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.

Thorough onboarding including accessible conversations with leadership.

401k with company match and 1:1 Financial Coaching and Education.

Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.