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PopSockets · 10 hours ago

CRM Manager

Boulder, CO

Full-time

Onsite

Mid, Senior Level

$70K/yr - $80K/yr

5+ years exp

PopSockets is a global digital-lifestyle company that sells empowering products aimed at enhancing digital lives. The CRM Manager will oversee lifecycle marketing programs across email, SMS, and loyalty, focusing on retention and customer lifetime value through strategic campaign management and collaboration with creative teams.

Manufacturing

Responsibilities

Own end-to-end management of email and SMS channels, including segmentation, content strategy, automation flows, campaign execution, and reporting

Develop and implement lifecycle strategies that increase 30, 90, and 365 day LTV

Build and execute campaigns, flows, and automations that support retention objectives

Partner closely with the creative team to provide data-driven feedback to optimize campaign design, messaging, and overall effectiveness

Serve as the primary owner of relationships with CRM platform partners and vendor representatives, ensuring PopSockets is maximizing platform capabilities

Evaluate and optimize the CRM tech stack, being thoughtful and strategic in investments in new tools

Actively explore and leverage AI solutions to drive growth, improve personalization, and streamline CRM operations

Optimize campaigns through A/B testing, personalization, and customer journey mapping

Manage CRM performance health: list hygiene, deliverability, compliance (CAN-SPAM, TCPA, GDPR), and engagement

Collaborate with paid media, product, and e-commerce teams to ensure a cohesive customer journey across channels

Explore and build loyalty and referral programs to further improve retention

Track, analyze, and report performance metrics, translating insights into actionable recommendations

100% ownership of all global CRM operations, ensuring technical requirements (languages, account structures, and localization) are in place to deliver the best customer experience worldwide

Qualification

CRM managementLifecycle marketingEmail/SMS marketingData analysisESP/SMS platformsCross-border commerceCreative collaborationOrganizational skillsAttention to detail

Required

Bachelor's degree in marketing, business, or related field, or equivalent experience

5–7 years of experience in CRM, lifecycle marketing, or email/SMS marketing in e-commerce or DTC

Hands-on experience with ESP/SMS platforms (e.g., Klaviyo, Attentive)

Proven track record of growing LTV and retention metrics through CRM programs

Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes

Ability to thrive in both strategic and tactical execution

Strong analytical skills, with comfort using data to inform decisions and feedback

Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency

Excellent communication skills for cross-functional and creative collaboration

Strong organizational skills and attention to detail