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Okta · 2 weeks ago

Content Editorial Manager - Okta Blog

Bellevue, WA

Full-time

Hybrid

Senior Level

$128K/yr - $192K/yr

5+ years exp

Okta is The World’s Identity Company, providing secure access and authentication solutions. They are seeking an experienced Content Editorial Manager to lead the creative and strategic direction of Okta's blog, transforming complex topics into compelling content.

CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development

Responsibilities

Own the Editorial Strategy: You will develop and own the end-to-end editorial strategy and calendar, ensuring alignment with product launches, marketing campaigns, and SEO best practices

Identify key content themes and market trends in IAM, Cybersecurity, and AI/Developer spaces

Define the blog publication process to go live, ensuring all steps are documented and executed efficiently

Actively research and stay abreast of relevant blog sites and competitors and their content approach

Elevate trending topics discovery to inform content creation

Manage Publications & SLAs: You will oversee the publication of blogs, adhering to strict timelines and SLAs (Service Level Agreements), to ensure a consistent cadence of high-quality content. This includes managing the entire content lifecycle from ideation and outlining to publication

Managing tagging, metadata, and taxonomy within the CMS to ensure content discoverability

Oversee the review and publication of all finalized blog content

Work with localization teams for international blog exposure in key markets

Drive Brand Visibility: You will work with respective teams and stakeholders such as SEO, Product Marketing, Engineering, and Executive Leadership on blog initiatives, ultimately to increase the visibility and Okta brand presence

Establish and enforce a consistent Okta brand voice and editorial style

Ensure SEO is part of the content planning, outlining, and editing stages

Conduct a quarterly or monthly alignment meeting with respective teams to ensure content needs are met

Bring business value into the blog process by pursuing linking, conversion opportunities and calls to action (CTAs) in blog content

Content Creation & Editing: Write, edit, and proofread articles, ensuring technical accuracy, clarity, and grammatical perfection. Create best practices docs and training materials for partner teams and external contributors

Lead AI Innovation: You will explore and leverage AI in the blog authoring and publication process, actively ensuring our content is optimized to be LLM-friendly and evaluate what tools are needed for proper blog management (e.g., SEO, CMS extensions, AI writing aids)

Performance Reporting: You will own blog-specific reporting metrics (e.g., traffic, time on page, conversion, SEO rankings, LLM citations) to inform and continuously optimize the content strategy. Lead quarterly blog planning/content calendar sessions to define what’s included in the coming cycle

Agency/Contributor Management: Manage a network of internal subject matter experts and external writers/agencies, providing clear briefs and timely feedback

Qualification

Content MarketingSEO PrinciplesEditorial ManagementGenerative AI ToolsB2B ExperienceAnalytics ToolsTechnical WritingProactive PlanningEditing SkillsCollaboration

Required

5+ years of experience in content marketing, editorial management, or journalism

Must be a passionate content lead who can own the blog channel, demonstrating end-to-end strategic and operational command

Experience in leveraging Generative AI tools and techniques to optimize content for search and LLMs

Prior B2B experience, ideally within a B2B SaaS or technology organization

Demonstrated ability to be both proactive and reactive in content planning and execution

Exceptional writing and editing skills, with a proven ability to distill complex, technical information (Identity, Zero Trust, APIs, AI, Security) into clear, compelling narratives for a business audience

Strong understanding of SEO principles (Google's quality content guidelines, EEAT, etc) and experience using analytics tools (Google Search Console, Tableau, Looker Studio, SEMRush, STAT) to drive organic growth