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The Estée Lauder Companies Inc. · 1 month ago

Senior Manager, Influencer Partnerships, MAC NA

New York, United States

Full-time

Onsite

Senior Level

$99K/yr - $164K/yr

5+ years exp

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The Senior Manager, Influencer Partnerships will drive the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness and build relationships with influencers and media.

Cosmetics

Responsibilities

Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking: o Manages relationships with influencers across macro to micro tiers on all social media platforms, particularly TikTok and Instagram o Manages relationship with key agency partners

Drives PR/ comms strategy for US region, ensuring consistency in secured media presence

Partners with ED to understand national US investment strategy/priorities

Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy

Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods

Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution

Leads briefing of agency partners

Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record

Executes influencer and product seeding campaigns in accordance with agreed upon strategy

Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)

Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executions

Partners with CL Global Comms to secure organic social coverage of relevant influencer & beauty seals/awards

Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships

Manages NA executions with Global Talent

Manages regional press strategy in coordination with Marketing efforts for Top DMA strategy

Concepts and creates meaningful event/tent pole moments for NPL or product animation

Defines primary and secondary KPI's for all campaigns/executions

Partners with agencies to curate wrap reporting for initiatives

Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders

Leverage learnings to influence go forward strategic plans across all pillars of communications

Manage NA Influencer/PR/ investment & accompanying tracking documents

Curate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)

Qualification

Influencer MarketingBeauty Influencer KnowledgeInfluencer Reporting ToolsDigital MarketingMS ExcelPowerPointTeam BuildingPresentation SkillsOral CommunicationWritten CommunicationInterpersonal Skills

Required

5⁃7 years of Influencer Marketing experience required

Deep knowledge of Beauty Influencer space required

Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics

Strong Presentation Skills

Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners

Strong MS Excel and Powerpoint skills

Minimum Education level: College Degree

Minimum Years of Experience: 5⁃7

% Travel Time: 10%