Publicis Digital Experience · 10 hours ago
Senior Manager, Retail Search
Bentonville, AR
Full-time
Hybrid
Senior Level
$96K/yr - $138K/yr
5+ years expPublicis Digital Experience is a division of Publicis Groupe focused on developing digital capabilities to enhance brand experiences. The Senior Manager, Retail Search will lead the retail search activation strategy, oversee a team, and ensure the execution of effective retail media campaigns.
Marketing & Advertising
Responsibilities
Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results
Reports to Director Retail Search, immediate direct reports with Search Manager
Qualification
Required
5+ years of experience in retail search space
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
Owner and leader mentality, with willingness to “roll up your sleeves.”
Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
Google Suite Experience (Google Sheets, Docs, Slides)
Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting
Retail media buying experience on one or more of the following platforms is required - Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team
Ambitious self-starter who takes ownership of and great pride in his/her work
Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
Creative and strategic thinker who gets excited about taking on and solving complex challenges
Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project
Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills
Very strong soft skills with presenting to clients, including a high degree of storytelling. Expressed by creating, and presenting strategically oriented decks, with a focus on business strategy & catering to the clients organizational and personal motivations, vs. a focus on campaign performance
Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey a sense of expertise, confidence, and professionalism
High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations
Preferred
Google SEM or similar experience is a plus, but not required
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase