Apply on Employer Site

Pentair · 2 weeks ago

Sr. Marketing Manager, Post-Purchase Experience

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

$128K/yr - $239K/yr

5+ years exp

Pentair is a company dedicated to sustainable water solutions and is seeking a Sr. Marketing Manager for the Post-Purchase Experience. This role focuses on enhancing dealer loyalty experiences and driving retention through strategic marketing initiatives while collaborating with various internal teams.

ElectronicsIndustrial ManufacturingManufacturingWater

Responsibilities

Drive execution of annual plans aligned to prioritized business outcomes around key loyalty pillars: Dealer Experience & Education, Dealer Growth & Advocacy, and Profitable Dealer Retention

Develop a deep understanding of our dealer segmentation, post-purchase dealer touchpoints, key channels and platforms to inform, build and execute a high-performance marketing plan to drive retention and revenue

Help define and execute our dealer’s experience vision and strategies, working cross-functionally to drive customer engagement and retention

Educate and enable our sales teams, field marketing and loyalty teams on our post-purchase and service offerings with strong value props, playbooks and communications

Drive post purchase innovation through competitive assessment, market research and dealer engagement analysis

Ensure a best-in-class loyalty experience by delivering key program enhancements across Pentair Partners Incentive Program, Pro Marketing Hub, Pentair University and Education Programs, and more. Continue to optimize platforms, communications and channel engagement

Ensure a clear post purchase and brand value proposition for our offerings to our distinct customer segments and act as the champion to deliver increasing value for customers

Manage and oversee a team. As a leader of people, the Manager will focus on creating a high performance and collaborative culture tied to Pentair’s Win Right Values

Identify, negotiate, and manage strategic partner relationships and ensure contracted service levels are achieved, and partnerships are fully leveraged

Accountable for ensuring a cohesive brand experience across all post-purchase touchpoints including but not limited to channel partner communications, merchandise and collateral, events, and more

Perform other duties, as required

Qualification

Loyalty MarketingChannel DevelopmentSalesforce CRMData AnalysisB2B ExperienceMarketing StrategyTeam ManagementCommunication SkillsProblem-SolvingOrganizational SkillsPresentation Skills

Required

BS or BA degree in business, marketing or communications required

5-10+ years in the development and execution of loyalty, lifecycle or post-purchase programs with a proven track record of meeting and exceeding targets

5+ years managing Marketing, Channel or Loyalty teams

Experience with two step-distribution (B2B2C) and dealer marketing and channel development

Salesforce and/or other CRM knowledge and expertise

Proven record of driving revenue and growing volumes for services business

Prefer working in a collaborative, cross-team capacity. This role requires working across functions; constantly interacting with teammates

Proven experience in developing, executing and optimizing strategic plans

Demonstrated ability to develop marketing promotions, rebates and programs

Exceptional executive-level writing, communication and presentation skills

Self-motivated and results-oriented with a refined sense of urgency

Successful working in teams developing integrated marketing communications plans and lead generation tactics

Strong business acumen with proven strategic problem-solving experience

Demonstrated influencing leadership style – the ability to get things done through an influence-based work style

Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making

Experience in managing complex, long-range projects with multiple resources and stakeholders

Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders

Proven organizational and time management skills

Proven ability to work under pressure and manage many tasks simultaneously

Ability to present complex or difficult messages clearly and persuasively

Have a fail fast, learn quick mindset to continuously improve

Advanced proficiency with basic technology tools, especially Microsoft Office Suite

Travel Required: up to 30%

Preferred

MBA preferred

B2B experience preferred

High expertise in Loyalty & Channel Marketing, data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.; experience with driving analytical insights to achieve commercial success is highly preferred

Experience commercializing new products; specific experience with connected consumer experiences (i.e. products connected via apps) a plus

A personable and extroverted personality is a plus