Publicis Digital Experience ยท 6 hours ago
Manager, Retail Search
Dallas, TX
Full-time
Hybrid
Mid, Senior Level
$74K/yr - $96K/yr
5+ years expPublicis Digital Experience is a division of Publicis Groupe that focuses on developing digital capabilities for growth. They are seeking a Retail Search Manager to maintain and evolve their leadership position in the Commerce Media space, overseeing retail media campaigns and optimizing search strategies.
Marketing & Advertising
Responsibilities
Build and flawlessly execute best-in-class retail media campaigns across search
Own hands-to-keyboard set-up, management, optimization and reporting of retail search
Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients
Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
Support with developing retail strategy, client media mix, and budget allocations
Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams
Help manage team workflow, training, and internal project reviews
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Reports to Director Retail Search. No immediate direct reports
Qualification
Required
5+ years of experience in retail search space
Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
Doer (v. a talker) with a 'roll up your sleeves and figure it out' mentality
Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
Google Suite Experience (Google Sheets, Docs, Slides)
Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting
Retail media buying experience on Amazon and one or more of the following platforms is required - Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team
Ambitious self-starter who takes ownership of and great pride in his/her work
Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
Creative and strategic thinker who gets excited about taking on and solving complex challenges
Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
Preferred
Google SEM or similar experience is a plus, but not required
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase