BluZinc · 1 month ago
Director Digital Marketing eCommerce Growth
North Austin, Texas, United States
Full-time
Onsite
Director/Executive
$140K/yr - $180K/yr
7+ years expBluZinc is a profitable, founder-led D2C brand focused on health, wellness, and consumer goods. They are seeking a hands-on Digital Marketing & eCommerce Director to lead strategy and growth execution across various channels, driving customer acquisition and retention while managing a high-performing team.
Management ConsultingRecruiting
No H1B
Responsibilities
Develop and own the integrated marketing strategy across all digital channels: paid, owned, and earned
Translate company growth objectives into actionable marketing plans, budgets, and KPIs
Build, mentor, and scale a team of high-performing specialists and external partners
Partner cross-functionally with eCommerce, Creative, Product, and Merchandising to deliver revenue and profit growth
Oversee Search, Shopping, and Performance Max campaigns. Propose keyword, bidding, and creative tests
Manage ad strategy, creative testing, and conversion optimization to improve ROAS
Design and optimize automations, segmentation, and A/B testing for retention
Manage partners via Impact, CJ, and Rakuten to expand reach and performance
Guide strategy, technical improvements, and collaboration with development to grow organic traffic
Evaluate and scale TikTok, YouTube, CTV, and other platforms where ROI potential is strong
Own performance dashboards across GA4, Shopify, and Looker Studio to track and visualize results
Lead a test-and-learn culture improving CAC, ROAS, MER, and LTV through experimentation and data insights
Analyse full-funnel data and customer journeys to identify conversion and retention opportunities
Work closely with creative teams to brief, review, and optimize ad assets, landing pages, and lifecycle campaigns
Coordinate new product launches, promotions, and cross-channel campaigns
Manage budgets, forecasts, and ensure profitable scaling of spend across digital ecosystems
Qualification
Required
7–15+ years in digital marketing and eCommerce leadership within high-growth consumer brands
Deep expertise across Google, Meta, Email/SMS, Affiliate, SEO, and performance analytics
Hands-on experience with Shopify, GA4, Looker Studio, and Amazon Seller Central
Proven success managing $5M–$25M+ annual marketing budgets and scaling brands to 8–9 figure revenue
Exceptional leadership, communication, and project management skills
Thrives in fast-paced, founder-led, mission-driven environments
Preferred
Prior exposure to regulated or technical consumer product industries (health, safety, performance gear, or tactical)
Familiarity with Entrepreneurial Operating System (EOS) or similar frameworks
Willingness to travel up to 10%
Benefits
Uncapped bonus
Benefits
Company
BluZinc
BluZinc is a digital transformation consultancy focus on talent acquisition, search & selection services for senior & specialist employees.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase