Airtable · 6 days ago
Senior Growth Marketing Manager, Builders
United States
Full-time
Remote
Senior Level
$153K/yr - $200K/yr
6+ years expAirtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. They are seeking a Senior Growth Marketing Manager, Builders to drive user activation and adoption of Airtable, owning the post-signup journey and creating impactful growth strategies. The role involves designing growth experiments, collaborating across teams, and measuring performance to fuel the company’s next wave of growth.
DatabaseDeveloper ToolsSaaSSoftware
Responsibilities
Own the Builder Journey:
Shape the strategy for how builders engage with Airtable, from building inspiring webinars to scalable campaigns that educate and activate
Partner closely with Lifecycle and Marketing Operations teams to develop evergreen and triggered campaigns that help builders adopt AI-powered workflows and get more value from Airtable
Innovate with our tech stack:
Explore and implement new ways to use marketing tools and automation to encourage adoption, deepen engagement, and deliver more personalized builder experiences
Innovate and continuously test new growth channels, tooling, messaging, and creative approaches, ensuring the team stays ahead in a competitive AI landscape
Experiment and grow:
Design and test data-driven A/B experimentations to boost builder activation, engagement, and conversion into long-term champions
Partner with Product and Data teams to align on activation experimentations, onboarding and education flows and lead sophistication programs
Collaborate across teams:
Partner with Product, Product Marketing, Community, and channel teams to align programs with builder needs and ensure a seamless experience
Measure and improve:
Track performance, uncover insights, and double down on what drives meaningful product growth
Define and monitor growth KPIs across marketing and digital channels
Qualification
Required
A growth marketer with 6–8+ years of experience in lifecycle, growth, or demand generation, ideally in a SaaS or PLG environment
Skilled in activation and adoption marketing, with a track record of moving users from sign-up to sustained product usage
Experienced in running growth experiments with Data teams and analyzing funnel metrics to inform strategy
Analytical and data-driven: Skilled at connecting the dots across data sources and turning insights into clear stories that guide strategy and inspire action
Strong storyteller who can create content and campaigns that showcase AI-powered use cases and inspire action
Highly collaborative, with the ability to work across Product, Community, and Sales to deliver builder impact
Comfortable managing multiple programs at once—evergreen campaigns, nurture flows, and live/on-demand education—while keeping a bias for speed and iteration
Benefits
The opportunity to receive benefits
Restricted stock units
Incentive compensation
Company
Airtable
Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases.
501-1000 employees
H1B Sponsorship
Airtable has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (12)
2023 (16)
2022 (40)
2021 (28)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.35BKey Investors
XNGreenoaksThrive Capital
2022-07-01Secondary Market
2021-12-13Series F· $735M
2021-03-15Series E· $270M
Leadership Team
Howie Liu
Cofounder, CEO
Andrew Ofstad
Co-founder
Recent News
Crunchbase News
2025-12-09
2025-12-02
Company data provided by crunchbase