Shionogi Inc. (U.S.) · 1 day ago
Executive Director, Brand Lead
Florham Park, NJ
Full-time
Hybrid
Director/Executive
$290K/yr - $325K/yr
15+ years expShionogi Inc. is a pharmaceutical company seeking an Executive Director, Brand Lead to develop and implement the US Brand Strategy for a novel COVID-19 treatment. This role involves leading cross-functional launch planning, ensuring alignment across departments, and overseeing the overall success of the brand.
Pharmaceuticals
Responsibilities
Lead the cross-functional planning and coordination of all aspects of launch including HCP and Consumer marketing, sales, market access, medical, supply, and forecasting
Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan
Direct the design and execution of the commercial strategy and tactical planning to build a successful new Brand for market entry
Lead the Brand Team to ensure development and execution of all elements of the Brand strategy including the marketing platform, positioning, core messaging, DTC strategy and launch planning/activities
Oversee all key aspects of market understanding and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional materials development
Lead and manage a Brand team to achieve defined launch-related objectives and metrics
Oversee optimal HCP and Consumer vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy
Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs and other external/internal engagement activities
Collaborate closely with Market Access teams and external stakeholders to understand, design and implement plans to remove barriers and facilitate product uptake in market
Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success
Collaborate closely with field functions to create optimal field infrastructure design / sizing, training, and foster highly collaborative relationships with field management
Establish credibility and build mutually respectful relationships with senior leadership in the US
Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, competitive and external stakeholder dynamics
Create, track and regularly present launch readiness activities and key performance indicator planning to senior management
Ownership and oversight of all analytical and financial activities, including forecasting, ROI assessments, demand planning and budgeting activities
Lead and manage a brand team to achieve defined launch-related objectives and metrics
Qualification
Required
Bachelors' degree in marketing (or a similarly relevant field); MBA / Advanced Degree highly preferred
Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least five (5) years in strategic marketing roles with both HCP and DTC experience
Experience leading and managing a cross-functional launch team to achieve defined launch-related objectives and metrics
Experience should include senior level marketing responsibility (e.g. Senior Director, Marketing) for one or more products, successful with product launch execution and positioning within the primary care arena, have knowledge and experience of challenges in the Primary Care Market
Sound knowledge and experience in creating a marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research, strategic planning, market access, pricing, reimbursement and forecasting
Significant experience in the creation of forecasts to budget management, working knowledge of access policies and a record of accomplishment of preparation and successful product launches from early stage through development and launch
Creativity in problem identification and resolution, being able to address current market trends and anticipate issues as well as a relentless drive to accomplish marketing goals and objectives
Understands the benefits of different business models and how to drive innovation into a 'go-to-market' strategy
A 'can do' attitude that can inspire like-minded thinking in others
A ‘hands-on' mindset with strong technical skills
Has a positive 'hands on' attitude, able to work with limited resources, be flexible and agile, take ownership and be accountable
Clear communications skills with an ability to influence and garner credibility throughout the organization
Experience managing competing priorities in a relatively fast-moving environment
Highest ethical standards, including demonstrated adherence to all corporate, Compliance, and Regulatory guidelines and procedures
Proven ability to build and manage internal working relationships and work cross functionally
Exceptional communication and influencing skills, with the ability and personal style to inspire confidence and work successfully with different audiences - internally with the management team, external partners and healthcare/scientific community, is essential
Proficient in Excel and PowerPoint
Strong analytic skills (ability to quantify results) and day-to-day detail orientation
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Benefits
Comprehensive benefits
Bonus
Long-term incentive
Applicable allowances
Company
Shionogi Inc. (U.S.)
Since 1878, we have been committed to developing new treatments to improve patients' lives worldwide.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Mccutcheon
US President and CEO
Margaret Borys, CPA, MBA
SVP & Chief Commercial Officer
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