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Proper AI · 1 month ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

Proper is a quickly growing startup that values skills, voice, and happiness. The Demand Generation Manager will take ownership of planning, executing, and optimizing campaigns to generate qualified pipeline from paid channels and will collaborate closely with Sales, SDRs, RevOps, and Finance to drive predictable growth and improve payback time.

AccountingArtificial Intelligence (AI)Bookkeeping and PayrollFinancial ServicesFinTechInformation TechnologyMachine LearningProductivity ToolsProperty ManagementSoftware

Responsibilities

Build the internal demand generation strategy across all paid channels with clear pipeline and CAC targets

Develop an experimentation roadmap to continuously test creative, audiences, and offers

Align campaigns with sales plays and company goals (e.g., AP automation, timeliness, accuracy)

Build reporting infrastructure with RevOps to connect marketing activity to pipeline and revenue

Plan, launch, and optimize campaigns in Google Ads, LinkedIn, and Meta

Develop landing pages and lead capture flows; implement lead nurture sequences

Analyze channel performance weekly; reallocate budget based on CAC and payback data

Maintain and document a running experiment backlog and report learnings bi-weekly

Partner with SDRs to ensure follow-up on MQLs within SLA (<1 hour for hand-raisers)

Collaborate with SEO/Content (when hired) to unify paid and organic messaging themes

Qualification

Paid AcquisitionConversion Rate OptimizationAnalytics & AttributionMarketing AutomationExperiment DesignCopywriting & MessagingBudget ManagementCross-Functional Collaboration

Required

Expert in managing and optimizing campaigns across Google, LinkedIn, Meta, and retargeting

Comfortable with multi-channel attribution

Able to build/test landing pages (Webflow, HubSpot CMS, Unbounce), run A/B tests, and interpret results statistically

Fluent in HubSpot, GA4, Looker Studio (or similar BI)

Can connect the dots from spend to pipeline and report CAC, payback, SQLs, and pipeline contribution

Proficient in building workflows, nurturing leads, and managing UTMs and lifecycle stages within HubSpot

Crafts hypotheses, sets control groups, documents learnings

Comfortable with SQL/Sheets analysis

Writes sharp, persona-specific ad copy with clear offers and CTAs that align to funnel stage

Allocates spend by ROI

Rebalances weekly across channels to optimize CAC and payback

Partners with Sales and SDRs on lead quality feedback

Collaborates with RevOps on routing and dashboard integrity

Company

Proper AI

As of today, Proper has secured $20M in investments from Silicon Valley’s top VC companies and employs over 300 passionate problem solvers in six countries.

Founded in 2017