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Primrose Schools · 21 hours ago

Public Relations Manager

Atlanta Metro

Full-time

Hybrid

Senior Level

5+ years exp

Primrose Schools is dedicated to providing a life-changing early learning experience for children and their families. They are seeking a Manager of Public Relations who will oversee the creation and execution of PR strategies to enhance brand visibility and drive enrollment, while collaborating with various stakeholders to deliver measurable results.

Child CareEducation

Responsibilities

Develop and lead earned media strategies aligned with company objectives, including local PR programs and influencer campaigns, overseeing implementation and reporting

Manage PR amplification plans to ensure the right messages are elevated to appropriate audiences across earned, owned and internal channels

Develop and update internal PR resources and training materials

Oversee company awards strategy and execution to position Primrose as an industry-leading brand

Conduct research on media trends, coverage, awards, and more

Manage coverage tracking, measurement, and reporting with support from PR agency and third-party programs

Lend subject matter expertise to other business segments

Assist Director, External Communications in writing press releases, creating media materials and developing thought leadership content

Monitor and analyze effectiveness of PR campaigns and communicate insight to management

Qualification

Media relations strategiesPublic relations experiencePress release writingMeasurementInfluencer campaignsResearch skillsCommunication skillsCreative thinking