Collectors · 1 month ago
Senior Manager, CRM (Marketplace)
United States
Full-time
Remote
Senior Level
$133K/yr - $177K/yr
5+ years expCollectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. They are seeking a Senior Manager, CRM to own the strategy and execution of end-to-end lifecycle marketing for a new consumer product, focusing on customer acquisition, retention, and engagement.
Consumer ApplicationsConsumer ResearchConsumer Software
Responsibilities
Own End-to-End CRM: you’ll define our lifecycle marketing strategy to activate our base for this new product offering. At a high level, you will design the program and the motion to own the end to end lifecycle comms across customer acquisition, activation, and engagement / retention
Deliver results: as the single most important channel for this new business venture, your remit across lifecycle is core to our GTM strategy and the business’ performance across both new customer acquisition and retention
Test & learn: as the owner of this function, you’ll design marketing journeys and relentlessly test audience, messaging, timing, cadence, design, and incentives to achieve the various growth objectives of this program
Analyze, research, and hypothesize: partner with analytics, consumer insights, and the product organization to deeply study customer behavior in the product experience to identify behavioral patterns that lead to different customer outcomes (engagement vs. churn). Similarly, build different customer archetypes / personas that can be used as the basis for new customer acquisition as well as tailored communications for retention and other lifecycle comms
Player / Coach: as the owner of this, you will own both strategy and execution, partnering with cross-functional teams across creative, design, marketing, analytics, and product to build, execute, and measure success. As the program grows and we demonstrate success, there will be opportunities to build a team to scale the efforts
Qualification
Required
5-8+ years of lifecycle marketing expertise with consumer-facing products (ecommerce, marketplaces, and/or entertainment)
2-3+ years of hands-on experience operating in Iterable
Comfortable leveraging data for advanced customer segmentation, A/B testing, performance analytics, and ongoing optimization
Skilled at clearly and directly communicating cross-functionally with stakeholders across all levels, from briefing creative to gaining leadership buy-in on strategy and driving teams to ship quickly
Benefits
Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Company
Collectors
Collectors offers authentication and sale services for high-value collectibles.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$100M2022-03-30Private Equity· $100M
1999-11-12IPO
Leadership Team
Nat Turner
CEO
Jack Archer
Creative Director
Recent News
Sports Business Journal
2025-12-16
Orange County Business Journal
2025-10-25
2025-05-16
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