Account Director, Retail jobs in United States
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Viant Technology · 3 days ago

Account Director, Retail

Viant Technology Inc. is a leader in AI-powered programmatic advertising, focused on innovation in digital marketing. The Account Director, Retail will drive growth by expanding brand-direct demand and agency adoption while collaborating with various teams to enhance Viant’s offerings in the Retail category.

AdvertisingConsultingCreative AgencyInternetMarketingSocial Media

Responsibilities

Grow and scale Viant’s Retail footprint by expanding direct relationships in the Mass Merchant, Grocery, Convenience, and Specialty categories
Establish Viant as the premier programmatic solution for the Retail category by evangelizing our DSP differentiators across targeting, measurement, insights, and identity solutions for both RMNs and Retail brand investment
Drive greater industry awareness through thought leadership, conference participation, and client education
Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Retail category
Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading Retailers
Partner with agency teams to help them navigate the evolving Retail programmatic landscape and ensure Viant is the platform of choice
Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Retail offering
Ensure Viant’s measurement solutions align with Retail marketing best practices and help clients drive enterprise value for their brands

Qualification

Retail marketing expertiseProgrammatic advertising knowledgeBrand-direct relationship buildingAnalytical mindsetCross-functional collaborationCommunicationPresentation skillsSelf-starter

Required

10+ years of advertising experience and a minimum of 5+ years in collaborating with Retail marketers (brand-direct, agency, or vendor side experience)
Expertise in Retail marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience)
Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands
A proven track record of building brand-direct relationships and scaling programmatic adoption
Self starter with experience closing large MSAs in adtech, programmatic, or digital media
Ability to work cross-functionally with sales, product, business development, and marketing teams
Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions
Excellent communication and presentation skills, with the ability to evangelize to Viant's leadership in programmatic advertising

Benefits

Fully paid health insurance
Paid parental leave
Unlimited PTO

Company

Viant Technology

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Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing.

Funding

Current Stage
Public Company
Total Funding
unknown
2021-02-09IPO
2016-02-11Acquired
1998-11-01Private Equity

Leadership Team

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Tim Vanderhook
Co-Founder and CEO
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Chris Vanderhook
Co-Founder, Chief Operating Officer
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Company data provided by crunchbase