Viant Technology · 6 days ago
Account Director, CPG
New York, NY
Full-time
Onsite
Director/Executive
$150K/yr - $165K/yr
10+ years expViant Technology Inc. is a leader in AI-powered programmatic advertising, focusing on innovation in digital marketing. They are seeking an Account Director, CPG to drive growth in their CPG business by expanding brand-direct relationships and agency adoption while collaborating with various teams to enhance their programmatic solutions.
AdvertisingConsultingCreative AgencyInternetMarketingSocial Media
Responsibilities
Grow and scale Viant’s CPG footprint by expanding direct brand relationships in the Food, Beverage, Personal Care, and Home Care categories
Establish Viant as the premier programmatic solution for the CPG category by evangelizing our DSP differentiators across AI, targeting, measurement, insights, and identity solutions
Drive greater industry awareness through thought leadership, conference participation, and client education
Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the CPG category
Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading enterprise CPG brands
Partner with agency teams to help them navigate the evolving programmatic landscape for CPGs and ensure Viant is the platform of choice
Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s CPG offering
Ensure Viant’s measurement solutions align with CPG best practices and help clients drive enterprise value for their brands
Qualification
Required
10+ years of advertising experience and a minimum of 5+ years in collaborating with CPG marketers (brand-direct, agency, or vendor side experience)
Expertise in CPG, preferably in a brand-direct capacity (will also consider vendor-side and agency experience)
Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands
A proven track record of building brand-direct relationships and scaling programmatic adoption
Self starter with experience closing large MSAs in adtech, programmatic, or digital media
Ability to work cross-functionally with sales, product, business development, and marketing teams
Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions
Excellent communication and presentation skills, with the ability to evangelize to Viant's leadership in programmatic advertising
Benefits
Fully paid health insurance
Paid parental leave
Unlimited PTO
Company
Viant Technology
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-02-09IPO
2016-02-11Acquired
1998-11-01Private Equity
Leadership Team
Tim Vanderhook
Co-Founder and CEO
Chris Vanderhook
Co-Founder, Chief Operating Officer
Recent News
2026-01-05
2025-12-18
2025-12-18
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