Orchestra · 2 days ago
Account Director, PR and Influencer
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $120K/yr
6+ years expDerris, part of Orchestra, partners with brands to shape culture and navigate the media landscape. The Account Director will oversee strategic planning and execution across accounts in the beauty space, focusing on earning consumer attention and fostering a unique company culture.
MarketingPublic RelationsTelecommunications
Responsibilities
Serve as strategic lead for clients, leading the team within client strategy sessions and driving the compilation of strategy documents
Draw on expertise in consumer behavior and channel strategy to advise clients on strategies that reach goals and KPIs
Serve as main contact for sensitive client problem solving and crisis mitigation
Oversee and support team pitching efforts across channels
Maintain strong relationships and secure feature coverage across applicable business and consumer verticals; both traditional and emerging media
Support the team with tactical news creation and problem solving
Maintain pulse on client industry news and media updates within, bringing fresh ideas to the table to increase client awareness and earned media impact
Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
Develop and execute influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
Adhere to deadlines and deliver work on time
Communicate effectively both internally and externally across accounts
Proactively identify client needs and business opportunities
Participate in new business meetings and pitches as applicable
Guide junior staff members and oversee all client activity and press materials
As part of our Senior Leadership Team, be actively engaged in developing company culture; improving team morale, managing workload and contributing to the company’s growth as a whole
Begin to manage a limited number of Direct Reports, increasing in scope over time
Qualification
Required
6-8 years of Public Relations experience - agency experience preferred
Experience in the beauty space, with comfortability to work across a diverse range of industries and clients
Proven track record of media relations success, leveraging business storytelling, influencer engagement, and targeted outreach to effectively communicate strategies and secure coverage across traditional and emerging media platforms
Skilled at creating pitches, strategies and talking points
Experience in leading client relationships
Experience in managing a team, experience managing Direct Reports preferred
Ability to think through communication strategies and deliver tangible results
Ability to write stylistically and shift writing styles based on client deliverables and internal meetings
Strong communication skills; both written and verbal
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase