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Sonio · 1 month ago

Brand Strategy & Content Lead

Boston, MA

Full-time

Onsite

Mid, Senior Level

$125K/yr - $135K/yr

4+ years exp

Sonio is a company focused on improving women's and children's health through technological innovation and medical expertise. The Brand Strategy & Content Lead will be responsible for developing the brand story, managing brand visibility, and executing content strategies while collaborating closely with the CEO.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMedical Device

Responsibilities

Build Sonio’s brand story in collaboration with the CEO and other leaders

Own Sonio’s brand positioning and Sonio’s visibility in the US

Build our content strategy, defining key topics & channels & produce key pieces of content yourself

Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up

Establish strategic partnerships: joint studies & publications, co-marketing

Manage awareness channels: social presence, blog agenda, webinars, podcasts

Qualification

B2B SaaS marketingBrand positioningContent strategyUS healthcare market knowledgeProject managementOperational executionStrategic thinkingCommunication skillsOrganizational skills

Required

Strong understanding of B2B SaaS marketing with at least 4-5 years of experience

You are Pragmatic & organised, able to go from strategic thinking to operational execution

You can turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create, when necessary, solid slide decks/one-pagers

You are comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team

You operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO (rapid, results-first and solution-oriented updates & communications)

Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through