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Vladimir Jones · 1 month ago

Senior Insights Strategist

Colorado Springs, CO

Full-time

Hybrid

Senior Level

$80K/yr - $85K/yr

Vladimir Jones is an agency that focuses on connecting meaningfully with consumers through insights and strategy. The Senior Insights Strategist will lead strategic client engagements, uncover consumer insights, and develop innovative brand strategies to drive business for clients.

AdvertisingWeb Design

Growth Opportunities

No H1B

Responsibilities

Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels

Initiate brand strategy discussions and subsequent market research initiatives to identify market needs, and create and exploit brand opportunities

A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage

The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms

Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions

Management of Insights Strategy team members. This includes mentorship in the craft as well as delegation of work related to brand strategy, primary research, and other pertinent departmental projects

Collaborate with multidisciplinary team members to identify key performance indicators that will support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, make recommendations based on learnings as reports are developed

Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams

Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.)

Stay up to date with current trends and innovation in integrated communication strategies, (e.g., media, digital, research, etc.)

Qualification

Brand strategyMarket researchConsumer insightsAnalytical thinkingLeadershipPresentation skillsTrend analysisTeamworkCreativityWritten communication

Required

Bachelor's degree required

Entrepreneurial 'can do' attitude and a relentless passion for collaboration and innovation

Demonstrated expertise for uncovering insights and knowledge of how to leverage it to achieve marketing objectives

The ability to translate clients' goals and objectives into actionable and measurable marketing recommendations

Knowledge of marketing/advertising mix (nonpersonal, sales materials, interactive and traditional)

The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms

Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions

Management of Insights Strategy team members, including mentorship in the craft as well as delegation of work related to brand strategy, primary research, and other pertinent departmental projects

Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams

Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.)

Stay up to date with current trends and innovation in integrated communication strategies, (e.g., media, digital, research, etc.)

Always curious, asking deep questions, unearthing new ideas, and finding new ways of looking at the world

Adept in lateral, analytical and strategic thinking; able to apply creative thinking to business problems

Skillful in differentiating core advertising ideas from executional treatments and astute in assessing when ideas meet the brief and how they will influence behavior

Steadfast in guiding creative work to meet the brief and committed to nurturing work that does so

Possess the innate ability to sift through information to ID the most important or interesting ideas

Knowledgeable about our client's business and market, and where and how advertising contributes to client success

Comfortable leading meetings and presenting ideas and work

Exceptional in written and verbal communication

Fascinated by human behavior, social trends and cultures and how ideas influence people