Nivel Parts and Manufacturing · 4 months ago
Online Advertising Manager - Hybrid
Jacksonville, FL
Full-time
Hybrid
Mid LevelNivel Parts and Manufacturing is seeking a Pay Per Click Manager who specializes in creating, managing, and optimizing paid search advertising campaigns. The primary goal of this role is to drive targeted traffic to the website, increase conversions, and maximize the return on investment of advertising spend.
Manufacturing
Responsibilities
Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads. Could be expanded to other channels. This includes creating campaign structures, setting up targeting options, and managing bids
Conduct detailed keyword research to identify relevant and high-performing search terms that align with campaign goals and target audience
Ensure the product feed with Google works and any issues are addressed. Work with marketing to update and refresh assets used in campaigns
Monitor and analyze campaign performance metrics (CTR, CPC, conversion rate, etc.) and make data-driven adjustments to improve performance and ROI. Optimize bids, refine targeting, and implement negative keywords to improve ad relevance and prevent wasted ad spend
Collaborate with internal teams (e.g., marketing, e-Merchants, marketplace team, SEO) to ensure alignment of paid search strategies with overall marketing efforts
Report out on campaign performance and provide suggestions to implement
Stay up-to-date with the latest trends in search marketing, algorithm updates, and emerging technologies
Qualification
Required
Proven experience in digital marketing campaign management, with a strong focus on Google Ads and Bing Ads
Demonstrated experience managing significant paid media budgets
Strong analytical skills with proficiency in web analytics platforms like Google Analytics, Google Ads, and Bing Search
Ability to conduct thorough keyword research and audience segmentation
Excellent communication, organizational, and time-management skills
Bachelor's degree in marketing, Communications, or a related field (or equivalent experience)
Preferred
Amazon and eBay experience a bonus
Google Ads certification preferred
Company
Nivel Parts and Manufacturing
Founded in 1968, Nivel is a global aftermarket manufacturer, distributor and seller of specialty and heavy duty vehicle parts and accessories.
Founded in 1968
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Wyatt
Chief Financial Officer
John Sarkis
Chief Operating Officer
Recent News
2025-11-13
Company data provided by crunchbase