ZAGG, Inc. · 2 months ago
Director of Media & Growth Marketing
United States
Full-time
Remote
Director/Executive
6+ years expZAGG, Inc. is seeking a highly analytical and performance-driven Director of Media & Growth Marketing to own and scale their paid media channels. This role focuses on driving and optimizing direct-to-consumer channels, including e-commerce platforms and digital marketing campaigns, through strategic media planning and data-driven campaign management.
Consumer ElectronicsManufacturing
Responsibilities
Own and optimize media performance across Google, Meta, TikTok, and affiliate channels to deliver against specific ROAS targets
Research, identify, and draft test plans for new media partners (minimum 3 per quarter)
Launch and scale TikTok Shops and influencer marketing programs
Manage day-to-day agency relationships and assume hands-on platform optimization
Develop and optimize landing pages to increase conversion rates across paid channels
Own the end-to-end creative process from briefing to trafficking for Meta, Snap, and Google
Develop go-to-market media plans for new product introductions
Partner with analytics to build robust reporting dashboards and explore advanced attribution solutions
Monitor industry benchmarks and competitive landscape to inform strategic decisions
Qualification
Required
6+ years of hands-on experience in growth, demand generation, or performance marketing in DTC e-commerce
Must have proven experience autonomously running and scaling Google, TikTok, and/or Meta for a DTC brand
Demonstrated success in building and scaling multi-channel digital campaigns with specific, measurable results
Deep proficiency in digital analytics, A/B testing, audience segmentation, and martech tools
Experience managing affiliate programs and agency relationships
Excellent leadership, communication, and project management skills
Data- and results-oriented; comfortable translating complex findings into actionable plans
Strong business acumen and collaborative mindset, with ability to thrive in a fast-paced environment
Company
ZAGG, Inc.
Since 2004, ZAGG has been protecting and enhancing your favorite gadgets.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-12-11Acquired
2009-11-10IPO
Leadership Team
Chris Ahern
Chief Executive Officer
Bradley Holiday
CFO
Recent News
2026-01-12
2026-01-03
Company data provided by crunchbase