Inbound 281 ยท 2 months ago
Inbound Content Marketer
Inbound 281 is a small, fast-paced marketing team focused on enhancing customer performance and profitability through tailored solutions. They are seeking a motivated Inbound Content Marketer to support social media, email marketing, online advertising, and conversion optimization efforts to grow their database and revenues.
AdvertisingMarketingProfessional Services
Responsibilities
Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns
Reviewing and analyzing company website that can be improved and optimized
Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies
Advising on, creating, and monitoring PPC campaigns
Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
Qualification
Required
Proven expertise in content marketing, content growth, and SEO
Proven expertise in search engine optimization practices and white hat SEO
Outstanding ability to think creatively, strategically, and proactively identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
3+ years' experience in Google analytics
3+ years with website optimization tools
2+ years with Hubspot Marketing Hub and CRM
2+ years in GoogleAds and LinkedIn Ad campaigns
Proven SEM experience managing PPC campaigns in Google and LinkedIn
2+ years experience with bid management tools
3+ years with A/B and multivariate experiments
Must be able to work remotely from the USA
Bachelor's Degree or relevant work experience