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Attain Finance · 1 hour ago

Sr. Marketing Analyst

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $102K/yr

3+ years exp

Attain Finance is a company with over 50 years of expertise in providing credit solutions across the U.S. and Canada. As a Sr. Marketing Analyst, you will lead the analysis of campaign performance, develop modeling frameworks, and generate insights to enhance marketing strategies for the personal loan business.

CreditFinancial ServicesLending

Hiring Manager

Alex H.

Responsibilities

Lead campaign performance analysis: Serve as the definitive source of truth for all marketing campaigns, rigorously evaluating effectiveness across conversion funnels, channel attribution, and customer lifetime value (CLV) to identify high-impact opportunities

Develop Modeling and Attribution Frameworks: Spearhead the creation of robust models, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to precisely attribute customer acquisitions and inform data-backed investment decisions

Generate Reporting and Insights: Deliver compelling, data-supported interpretations and recommendations, crafting intuitive reports and presentations that demystify complex findings for stakeholders at all levels

Build Automated Dashboards: Design and maintain dynamic, self-service dashboards using advanced visualization tools, iterating based on input from cross-functional partners like risk, operations, finance, and marketing teams

Support Data Infrastructure: Collaborate closely with Data Engineering to ensure seamless, high-quality data pipelines that enable scalable analysis and integration with key systems

Qualification

Marketing AnalyticsSQLData VisualizationMMMMTARegression AnalysisCohort AnalysisPredictive ModelingData Warehouse KnowledgeCommunication SkillsCross-Functional CollaborationProblem Solving

Required

Bachelor's degree in Marketing, Finance, Statistics, Analytics, or a related field

3+ years of hands-on experience in marketing analytics, ideally within financial services or consumer lending

Deep familiarity with core customer acquisition channels (e.g., direct mail, organic search, PPC, affiliate, email) and proven ability to craft effective strategies

Proficiency in SQL on for data querying, manipulation, and automation; expertise in data visualization tools like Sigma, Looker, or Tableau. Python experience is a plus

Advanced analytical capabilities, including regression analysis, cohort analysis, and predictive modeling

Demonstrated mastery of MMM and MTA methodologies to guide strategic investment decisions

Exceptional communication skills, with a knack for translating technical concepts into accessible narratives for non-technical audiences and executives

Knowledge of data warehouse design, development, and best practices

Thrives in ambiguity, experimenting with innovative approaches to solve ill-defined problems

Track record of influencing senior stakeholders and building strong cross-functional relationships

Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones