Field Marketing Manager jobs in United States
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Basware · 4 days ago

Field Marketing Manager

positionMinneapolis, MN
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

Basware is seeking a dynamic Field Marketing Manager to shape their regional field event strategy during a period of rapid growth. The role involves guiding the Field Marketing team, executing programs that influence revenue, and engaging with enterprise accounts across North America.

FinTechMobile PaymentsNetwork SecuritySoftware
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Growth Opportunities

Responsibilities

Plan and execute a calendar of high-impact field marketing programs that build brand presence and deepen relationships with target accounts in the Central and West regions
Design and run engaging webinars and virtual events that generate qualified accounts and nurture prospects through the funnel
Collaborate with sales, customer success, partners, SDRs, and marketing teams to align field marketing plans with revenue goals and GTM priorities
Integrate AI-driven insights and trends into event content to position Basware as a leader in Invoice Lifecycle Management innovation
Measure and report on event performance, ROI, and program optimization for continuous improvement

Qualification

Demand generationEvent managementMarketing automationAccount-based marketingAI integrationStakeholder managementPerformance analysisWebinar platformsCRM tools

Required

Minimum 5 years of experience in managing field marketing, virtual events, or demand generation, ideally for SaaS or finance audiences
Proven track record of end-to-end planning and executing of both in-person and virtual events that drive measurable pipeline impact
Strong proficiency with marketing automation, webinar platforms, and CRM tools (e.g., HubSpot, Salesforce, and ON24)
Adept at managing diverse stakeholders from sales leaders to marketing colleagues and external vendors
Experience integrating emerging technologies, including AI, into event content and marketing strategies
Demonstrated ability to analyze event performance metrics and translate insights into actionable optimizations

Preferred

Experience in high-growth startup environments with rapidly evolving go-to-market strategies
Background in B2B enterprise marketing targeting finance and IT audiences
Familiarity with account-based marketing (ABM) strategies and tools
Knowledge of AI applications in marketing, finance, or customer engagement

Company

Basware

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Basware provides enterprise purchase to pay and financial management solutions.
dateFounded in 2002
location
Fort Mill, South Carolina, USA
people-size1001-5000 employees
web-link
https://www.basware.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2020-12-03Series Unknown

Leadership Team

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Jason Kurtz
Chief Executive Officer
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Anssi Ruokonen
Head of Data and AI
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Company data provided by crunchbase