toogeza · 4 months ago
Head of Performance Marketing
Europe
Full-time
Onsite
Director/Executive
7+ years expToogeza is a Ukrainian recruiting company focused on hiring talents for tech startups worldwide. They are seeking an experienced Head of Performance Marketing to lead global CPA campaigns and build a high-performing marketing team.
Staffing & Recruiting
Responsibilities
Develop and execute an end-to-end performance marketing strategy based on CPA subscription models, covering mobile and web-to-app channels
Launch and scale campaigns across the US, EU, APAC, and other regions via Meta, TikTok, Google UAC, programmatic, and web-to-app funnels (Stripe checkout, deep linking)
Implement a wide range of A/B tests on subscription offers, pricing, creative formats, and channels; dynamically reallocate budgets to maximize results
Hire and structure a performance marketing department (in-house and agencies), establish processes, KPIs, and transparent reporting models
Integrate data from AppsFlyer/Adjust → BI stack (Looker/Tableau/BigQuery) → real-time dashboards; conduct deep cohort analysis, build LTV models, and forecasting
Work closely with PM Growth, product, and tech teams to optimize onboarding, paywall flows, and subscription conversion rates
Qualification
Required
7+ years in performance marketing, including at least 3 years in leadership roles within mobile subscription products (e.g., Calm, Headspace, Duolingo, Runna)
Proven track record managing 8- to 9-figure annual budgets, optimizing CPA, and driving LTV growth
Strong expertise in web-to-app funnels and IAP bypass strategies (Stripe checkout, universal links, server-to-server postbacks)
Experience building and managing performance marketing teams and agencies
Advanced BI skills (SQL, Looker/Tableau, BigQuery, Excel/Sheets) and proficiency with analytics platforms (Amplitude, Mixpanel)
Strong leadership, cross-functional collaboration, and data-driven decision-making skills
Preferred
Performance marketing experience in e-commerce/Shopify or web funnels (FunnelFox, Creatify-style)
Knowledge of programmatic marketing (DSP, DV360, The Trade Desk)
Skills in automation and managing data pipelines
Passion for experimentation and testing unconventional hypotheses
Benefits
Competitive salary + KPI bonuses and equity options.
Hybrid setup: remote-first with occasional office visits.
Access to cutting-edge ML/AI tools and opportunities to implement solutions quickly.
Company
toogeza
*toogeza is a recruitment company that brings the right people together. We know how challenging it is to find talent.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase