Kraken · 3 months ago
Influencer & KOL Marketing Manager
Europe
Full-time
Onsite
Senior Level
7+ years expKraken is a mission-focused company rooted in crypto values, dedicated to accelerating the global adoption of cryptocurrency. The Influencer & KOL Marketing Manager will execute global influencer marketing initiatives, manage influencer relationships, and ensure compliance with regulations while driving brand awareness and product adoption.
BitcoinBlockchainCryptocurrencyEthereum
Responsibilities
Execute Kraken’s global influencer marketing initiatives to drive brand awareness and product adoption
Manage the day-to-day sourcing, contracting, and coordination of influencers across key global markets
Support scaling efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions
Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally, including required disclosures and content monitoring
Negotiate and manage influencer agreements that balance competitive compensation with measurable ROI
Identify and onboard top influencers in categories such as crypto analysis, trading, investing, and related lifestyle or finance topics
Collaborate with influencers and internal creative teams to develop compelling, authentic content that aligns with Kraken’s brand voice and campaign objectives
Contribute to the development of local-first influencer initiatives that resonate with regional audiences and outperform competitors
Support experimental or new partnership models to expand Kraken’s reach and engagement in the influencer ecosystem
Take a hands-on approach to execution — including recruiting influencers, building and maintaining influencer web pages, managing social content, assisting with events, and engaging with community channels
Track and report on influencer campaign performance; analyze data to optimize deals, messaging, and strategy for improved results
Additional duties and responsibilities as assigned
Qualification
Required
7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns
Significant experience with Influencer Marketing, predominantly in the crypto space
A proven track record in growing new users in a highly competitive and regulated environment
Ideally located in Europe timezone but with global experience in regions all over the world
Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
Existing relationships with crypto and adjacent industry influencers
Experience with software to manage influencers across the deal's lifecycle and scaling processes to handle >100 influencers
Experience across a large product suite, where we may leverage different influencers to promote multiple topics and products
Strong experience leveraging marketing analytics, including how to measure partnership success
We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
Company
Kraken
Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Ripley
CEO
Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
Recent News
2025-10-07
Crowdfund Insider
2025-10-07
Company data provided by crunchbase