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Astro · 3 months ago

Area Business Development Manager

All Asia Broadcast Centre

Full-time

Onsite

Mid Level

Astro is Malaysia’s leading entertainment company, known for its vibrant and energetic office culture. The Area Business Development Manager will be responsible for driving the growth of the regional retail business, ensuring brand visibility, and implementing key strategies to enhance market presence and efficiency.

Entertainment

Responsibilities

Drive the overall development and growth of regional retail business

Accountable for the overall regional retail KPIs and key deliverables

Responsible for footprint expansion in the region by ensuring continuous growth in brand presence and distribution touchpoints and market reach

Drive, implement and execute Company’s and Sales & Distribution key strategies and focus initiatives

Responsible for timely execution, effective communication and monitoring of both nationwide consumer campaigns and trade sales campaigns

Drive and champion local (regional) sales plans and campaign initiatives

Account management – responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company’s visions and strategy

Ensure high impact brand visibility and brand experience in Retailer’s stores, such as POSM deployment, in-store branding, signage and proper application of demo showcase

Drive channel efficiency – responsible for the implementation of retail training plans, re-skilling, knowledge-transfer and timely distribution of training materials

Drive digital adoption in Retail Partners – e.g.: embracing and advocating the adoption of new digital sales tools, software, platform and processes

Keep abreast of regional market trends, sentiment and competitive analysis and ensure timely and constant update to the Management/HQ – drive business planning and opportunity recommendations

Ensure process centricity and governance in the regional retail business – including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade