The Indigo Road Hospitality Group · 2 months ago
Member Relations Director
Buckhead, GA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe Indigo Road Hospitality Group is a company dedicated to transforming the hospitality industry with a focus on people. They are seeking a Member Relations Director to lead the launch and ongoing success of their new flagship members club, St. Albans, by building relationships and driving membership engagement.
Food and Beverage
Responsibilities
Develop and Execute Strategy: Design and implement a comprehensive membership recruitment strategy, targeting both individual and corporate segments to ensure a successful launch
Build the Pipeline: Build and actively manage a robust pipeline of prospective members through proactive outbound outreach, strategic referrals, targeted events, and high-value brand partnerships
Be the Face: Serve as the public-facing representative of St. Albans in the Atlanta market and beyond, actively networking, attending events, and cultivating relationships with prospective members and strategic partners
Lead the Journey: Act as the lead point of contact for prospective members, guiding them through the entire journey: application, onboarding, and personalized orientation process. This includes supporting special initiatives like Founding Equity Member outreach
Marketing Collaboration: Work closely with the marketing team to execute targeted campaigns, develop compelling digital content, collateral, and messaging for member acquisition
Drive Momentum: Organize and host private previews, high-touch member interest events, and small-group gatherings to drive enrollment and build critical pre-launch buzz
Concierge Experience: Develop and execute a concierge-level experience throughout the entire member journey—from the very first touch to successful onboarding, continuous engagement, and renewal
Pre-Opening Community: Oversee the creation and execution of a pre-opening member engagement calendar to build community, camaraderie, and momentum well ahead of the official club launch
Digital Hub: Develop, build, and run the member portal (e.g., Peoplevine or PaceSetter) to support seamless digital engagement, event RSVPs, and essential member communications
System Management: Partner with the technology team to manage the membership CRM system and portal infrastructure, ensuring data integrity and efficient operation
Programming Integration: Collaborate with the travel and programming teams to effectively promote exclusive trips, events, and curated brand activations to the membership base
Refine & Report: Track and report key metrics across member interest, conversion, retention, and satisfaction. Work closely with club leadership to continuously refine membership tiers, benefits, and offerings as the club matures
Qualification
Required
5+ years of experience in membership, private club, high-end hospitality, luxury sales, or luxury brand environments
A proven track record of successfully building and managing high-value, long-term relationships
A deep understanding of or personal connection to the outdoor sporting lifestyle (e.g., hunting, fishing, conservation, etc.)
Comfortable working in an entrepreneurial setting with evolving priorities
A high level of autonomy and the confidence to take ownership of results
Excellent written and verbal communication skills with the polish and professionalism required to represent a flagship luxury brand
The motivation to navigate a pre-opening environment and a relentless drive to meet ambitious acquisition goals
Benefits
Competitive Compensation: Competitive base pay, performance-based bonuses (paid quarterly), and PTO benefits after 90 days.
Health & Wellness: Comprehensive health insurance coverage, including medical, dental, vision, and more.
Financial Planning: Access to a 401K plan with a 50% match on your first 6% investment, along with Roth options.
Home Loan Program: We offer a zero-interest housing loan program to help you achieve your dream of home ownership.
Employee Discounts: Enjoy discounts at our 15 restaurant concepts and growing boutique hotels division.
Family Time: Benefit from 4 weeks of PTO for maternity/paternity leave.
Company
The Indigo Road Hospitality Group
Founded in 2009 by Steve Palmer and celebrating 15 years in 2024, The Indigo Road Hospitality Group (IRHG) owns, operates, and manages restaurants and boutique hotels throughout the country.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Steve Palmer
Managing Partner
Company data provided by crunchbase