OCBC · 3 months ago
AVP / VP - Digital Marketing
OCBC Malaysia, Menara OCBC
Full-time
Onsite
Mid Level
3+ years expOCBC is Singapore’s longest established bank, dedicated to enabling individuals and businesses to achieve their aspirations. As a Customer Marketing Specialist, you will develop and execute marketing strategies that drive customer engagement and loyalty, collaborating with various teams to align marketing efforts with business objectives.
Banking
Responsibilities
Develop and execute multi-channel marketing campaigns to drive customer engagement and loyalty
Analyze customer data to gain insights into behavior and preferences
Collaborate with product teams to develop marketing strategies that align with business objectives
Work with our creative team to develop marketing materials and campaigns
Measure and evaluate the effectiveness of marketing campaigns and make recommendations for improvement
Qualification
Required
Strong analytical and problem-solving skills
Excellent communication and project management skills
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Passionate about delivering exceptional customer experiences
Preferred
A degree in Marketing or a related field is desirable
At least 3 years of experience in marketing, preferably in the financial services industry
Benefits
A suite of holistic, flexible benefits to suit every lifestyle.
Community initiatives.
Industry-leading learning and professional development opportunities.
Company
OCBC
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase