Xpansiv · 2 months ago
Director of Demand Generation
United States
Full-time
Remote
Director/Executive
$170K/yr - $190K/yr
7+ years expXpansiv is a trailblazer in the energy and environmental commodities market, seeking a Director of Demand Generation to build the function from the ground up. The role involves developing strategies and programs in collaboration with sales and marketing to drive growth in renewable energy and environmental commodities.
Information TechnologyIT InfrastructureTrading Platform
Responsibilities
Own the demand strategy, plan, and budget, with responsibility for sourced pipeline targets; your leadership will help drive our efficient growth
Partner with sales and business line leaders to continually refine ICP and target personas and prioritize accounts; your insights and collaboration will ensure our programs are on-target and aligned
Design and run a multi-channel program portfolio across paid search/social, email, webinars, website optimization, and more; your channel expertise will help us find and capture the most promising opportunities
Create compelling offers and work with marketing colleagues on assets and landing pages; your understanding of target personas will power content and experiences that drive engagement and conversion
Perform regular funnel analysis and proactively problem-solve gaps with cross-functional partners; your analytical eye and understanding of the sales cycle will enable you to drive improved performance
Build experimentation muscle that reveals insights about customers and channels; your curiosity and discipline will continually raise our game
Qualification
Required
7-12 years of B2B demand generation experience in high-growth environments, including 4+ years leading demand gen and owning sourced pipeline goals, preferably in multi-product line companies
Strong experience in at least 2 of the following (with working knowledge in most/all of these): email marketing, SEM, SEO, web optimization, ABM / account-driven GTM, outbound, ecosystem marketing
Previous experience building net-new programs and hitting targets within 2 quarters
Strong Salesforce familiarity, preferably including experience with Salesforce Marketing Cloud Account Engagement (Pardot)
Use of modern tech including AI tools to execute efficient marketing programs/campaigns
Preferred
Energy or environmental commodities experience
ABM/ABX experience
Demand gen experience beyond North America
Company
Xpansiv
Xpansiv ingests data sourced from the commodity lifecycle and converts it into intelligent commodities and digital assets.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$718.46MKey Investors
Blackstone Energy PartnersCommonwealth Bank of AustraliaShaw and Partners
2023-01-11Private Equity· $125M
2022-07-06Debt Financing· $400M
2021-10-11Corporate Round· $15M
Leadership Team
John Melby
Chief Executive Officer
Jeff Cohen
Co-Founder, Director and Sustainability
Recent News
Morningstar.com
2025-11-03
2025-10-30
2025-10-30
Company data provided by crunchbase