Binance · 2 months ago
Senior Fiat Growth Strategist – Growth & Local Activation (Crypto Native)
United States
Full-time
Remote
Senior Level
5+ years expBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange. The Senior Fiat Growth Strategist will focus on driving fiat on/off-ramp user growth by optimizing the entire growth funnel and increasing user penetration for fiat-related offerings.
BitcoinCryptocurrencyFinTechStock ExchangesWeb3
Responsibilities
Develop and execute growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships
Design and localize market-specific growth playbooks tailored to regional user behavior
Lead multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more
Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)
Qualification
Required
Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models
5+ years of hands-on experience in regional growth or marketing operations, with multi-country execution exposure
Deep understanding of fiat payment systems and exchange on/off-ramp mechanics
Strong cross-functional collaboration skills; able to work with compliance, risk, and AML teams to identify and mitigate risks
Fluency in English is required to be able to coordinate with overseas partners and stakeholders
Posses a sharp, fast-thinking mind and ability to deliver under pressure
Strong analytical skills and market insight with a bias toward data-driven decisions
Preferred
Experience in a Crypto or FinTech company leading regional user growth initiatives
Track record of launching and scaling products in high potential markets
Benefits
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Company
Binance
Binance is a blockchain ecosystem and digital asset exchange platform that provides a wide range of crypto-related services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2BKey Investors
MGX
2025-03-12Series Unknown· $2B
2018-10-23Series Unknown
2018-10-01Seed
Leadership Team
Richard Teng
Binance, Co-CEO
Andrew Carroll-Goldin
Global Head of Data Analytics
Recent News
2026-01-25
2026-01-25
Company data provided by crunchbase