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Capital One · 5 months ago

Director - Head of Content Marketing - Velocity Black (UK)

United States

Full-time

Remote

Lead/Staff

Capital One is a company that values diversity, inclusion, and belonging, and they are seeking a Director to join Velocity Black as the Head of Content Marketing. The successful candidate will lead the global content marketing strategy, manage a talented team, and ensure the effective distribution of content across various platforms to support business growth and brand perception.

Financial Services

Comp. & Benefits

Responsibilities

Develop and launch Velocity Black’s content strategy in support of business objectives, and ensure they live up to our brand promise

Develop an integrated content marketing and social media framework across Velocity Black’s existing member base and target relevant audiences, working with internal and external partners including social media, brand marketing and strategy, paid media, analytics, operations, member growth, engagement, legal and compliance

Own the brand’s content marketing, publishing, and moderation execution across Velocity Black’s’s website/content hub, App CMS, Instagram, LinkedIn, email marketing communications, and in app marketing

Manage an editorial calendar that reflects production workflows and publishing schedules

Create a collaborative model for content marketing and brand marketing, defining processes, metrics and stakeholder buy-in from business partners

Responsible for the vision, strategy and integration of social tools, technologies, practices and principles into business processes for the attainment of the mission

Facilitate integration of content and social within overall marketing strategy to create high impact marketing tactics that produce mass awareness and conversation online through owned channels, online influencers, and advocacy programs

Determine metrics of success and assess effectiveness of content and social marketing initiatives; influence members, prospective members, and other relevant audiences. Prepare performance reports with insights and recommendations on how to optimize the plan

Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term

Closely monitor customer, competitive, and industry behaviors as it relates to marketing strategy; use research tools to guide ideas or concept evolution, and ensure that market research derives actionable insights

In addition to a team of direct reports, work with Enterprise Content Marketing and Social Media teams and lead cross-functional teams and manage input from stakeholders, including Marketing & Analysis, Creative Development, Operations, Legal, PR etc